Earnhardt documentary to debut next year
Tuesday, May 23, 2006
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NASCAR Images and CMT films will release an authorized Dale Earnhardt documentary titled "Dale: The True Story" before next year's Daytona 500, Street & Smith's SportsBusiness Journal reports.
Plans call for airing the 90-minute film narrated by Paul Newman in markets where NASCAR races are scheduled. National Cinema Vice President/Digital Programming Dan Diamond, whose company is promoting the film, says the company also expects limited runs in major non-race markets such as New York Denver and Seattle.
Paramount Home Video will handle the film's DVD release late next year, while CMT will air it after it runs in theaters.
The story says Richard Childress Racing, the team the seven-time NASCAR Cup champion drove for, and Dale Earnhardt Inc., the team he founded and which is now run by his widow, Teresa, are cooperating in the production.
Tickets to the screenings in each market are expected to be $12.50 each and will include a souvenir magazine produced by Street & Smith's, the parent company of NASCAR Scene and SceneDaily.
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