Final California ratings rise

Wednesday, September 07, 2005

 

NBC says its broadcast of Sunday's Sony HD 500 Nextel Cup race at California earned a final 5.2 rating and a 10 share from Nielsen Media Research, a 2 percent increase over the 5.1/10 in 2004.

NBC also says the eight races carried by NBC and TNT so far this season have averaged a 5.0/11, up 11 percent over last year's 4.5/10 average.

Sunday night's race had earned a 4.4 overnight rating and an 8 share, Street & Smith's SportsBusiness Daily reported. That overnight figure was 2.2 percent lower than the 4.5 overnight rating NBC drew for last year's race, when Hurricane Frances kept some Florida markets from being included. The 4.4 matched the overnight rating for the 2003 Labor Day weekend race, the Southern 500 at Darlington Raceway.

The Daily also reports that NBC's broadcast of Saturday's Ameriquest 300 Busch Series race drew overnight figures of 2.0/4, up 17.6 percent from a 1.7/4 in '04.

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