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A NASCAR BLOG BY Rea White

Wheeler's efforts will be hard to top

May 22
Humpy Wheeler may be the greatest promoter NASCAR will ever see.

Not only is he a visionary, he has been a man willing to push the envelope, one who never forgets that the most important part of NASCAR is the fan.

He thinks the race car should be altered to put on a better show, aiding the drivers and entertaining the fans. He thinks race weekends should embrace unique and unusual events ­ to please the fans.

Wheeler introduced demolition-derby-style prerace shows and brought in a fire-breathing robot and racing buses. People may roll their eyes when he makes some off-the-wall suggestion, but it's that type of thinking that has brought some of the most innovative changes to the fan experience.

Wheeler emphasizes amenities, works to make sure that the fan's experience is a good one, that it moves beyond the mere experience of watching a race.

As Wheeler prepares to leave Lowe's Motor Speedway, the track he presided over and which reaped the rewards of his endeavors, his legacy is intact.

Wheeler will always be known as the man who brought more to racing than just fast cars, who recognized that pleasing drivers was important, but pleasing fans was an absolute necessity.

And that's a good thing.

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