Speed ratings for Truck series season finale up 136 percent from 2007
Speed says its coverage of Friday’s Ford 200 Craftsman Truck Series season finale at Homestead-Miami Speedway earned a Nielsen household rating of .96, up 136 percent from last year’s .39.
This year’s race averaged 702,000 households, up from 286,000 in 2007.
“What a way to finish,” said Speed President Hunter Nickell. “The last lap of the last event, and we still weren't sure who the champion was going to be. Johnny Benson and Ron Hornaday put on an awesome show for the fans."
Speed says its coverage of the series this season averaged a .80 and 585,000 households and saw year-to-year increases in viewership in 19 of 22 races
The cable station, which is available in almost 78 million households, will air highlights from the series’ championship banquet at 8 p.m. EST Dec. 8.
