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Speed ratings for Truck series season finale up 136 percent from 2007
By SceneDaily Staff
Tuesday, November 18, 2008
Speed says its coverage of Friday’s Ford 200 Craftsman Truck Series season finale at Homestead-Miami Speedway earned a Nielsen household rating of .96, up 136 percent from last year’s .39.
This year’s race averaged 702,000 households, up from 286,000 in 2007.
“What a way to finish,” said Speed President Hunter Nickell. “The last lap of the last event, and we still weren't sure who the champion was going to be. Johnny Benson and Ron Hornaday put on an awesome show for the fans."
Speed says its coverage of the series this season averaged a .80 and 585,000 households and saw year-to-year increases in viewership in 19 of 22 races
The cable station, which is available in almost 78 million households, will air highlights from the series’ championship banquet at 8 p.m. EST Dec. 8.
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Comments
1 response to "Speed ratings for Truck series season finale up 136 percent from 2007".
Kenneth Farley said:
Nov 18, 2008 at 7:40 PMAnd why? Because the truck series is Exciting. Sprint cup take notice, your fan base is slipping. Make the cars faster and safer, instead of slower and safer. The COT may be safe, but it is boring to look at, boring to hear the same old complaints week after week. You should have stuck with the old cars, and left the COT where it belonged, on the computer screen. IT DOESN'T WORK NASCAR!