Nielsen rating up 21 percent for Truck race at Talladega
By SceneDaily Staff |
Tuesday, November 03, 2009 3:00 AM EST
Speed says its coverage of Saturday’s NASCAR Camping World Truck Series race at Talladega Superspeedway earned a Nielsen Media Research household rating of 1.34, a 21 percent increase from the 1.11 the race earned in 2008.
This year’s race averaged 999,000 households, up from 816,000 last year, and was the highest rated Truck series race ever at Talladega. It was also the second-highest rated Truck race this year, behind only the season opener at Daytona International Speedway.
