West Coast Chase promotion planned
NASCAR plans to announce Monday the launch of an effort to promote the Chase For The Nextel Cup on the West Coast, Street & Smith's SportsBusiness Journal reports.
The NASCAR Street Tour, which will feature an interactive mobile unit, will travel to 65 West Coast events, beginning with a Padres baseball game at San Diego's Petco Park. Other venues will include fairs, festivals and other sporting events, with stops in cities such as Los Angeles, Phoenix and Las Vegas.
The story says Ford Motor Co. will be the tour's official partner, and additional sponsorship will come from Sprint Nextel, nascar.com and EA Sports. The Gelfand Group, a Los Angeles-based event marketing company, will manage all 65 events. Financial terms of the project were not disclosed.
