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Wal-Mart promotion ties NASCAR and PGA Tour
Monday, August 22, 2005
NASCAR and the PGA Tour will join in their most extensive cross promotion to date as part of a special Wal-Mart campaign, Street & Smith's SportsBusiness Journal reports.
NASCAR will be promoted at the Wal-Mart First Tee Open Champions Tour event at Pebble Beach in California from Aug. 30 to Sept. 4, and the golf event will be promoted at the Sept. 4 Sony HD 500 Nextel Cup race at California Speedway.
The golf tournament's logo is scheduled to appear on the back deck lid of Petty Enterprises' No. 43 Dodge for Jeff Green during the race. Green and team owner Kyle Petty also are scheduled to give driving lessons to tour players and junior golfers, and four drivers are scheduled to take part in a Wednesday pro-am golf event.
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