General Discussion » Toyota recall includes 3.8 million cars sold in the USA
November 2, 2009 General Motors is recalling all models because of a problem with plastic supply and return ports on the modular reservoir assembly. The ...
Sprint Nextel reiterates committment to NASCAR
By Bob Pockrass
Tuesday, April 04, 2006
DAVID GRIFFIN / NASCAR SCENE
Sprint Nextel officials Tuesday reiterated the company's commitment to NASCAR despite the recent merger of the two companies and the pending departure of two marketing executives who handled Sprint Nextel's management of its Nextel Cup sponsorship.
Mark Schweitzer, the chief marketing officer from Sprint Nextel, said the company has no plans to back away from its 10-year deal (reportedly $75 million per year) that began in 2004 to sponsor the Nextel Cup Series. Schweitzer said there are not many outs in the contract and added that the sponsorship cannot be transferred and it cannot be sold. Sprint Nextel also has contracts with the tracks and is also committed to spend an undisclosed amount of advertising in conjunction with the sponsorship.
"We at Nextel were not naïve about what a changing technology environment it was, and we remain comfortable with those commitments," Schweitzer said.
Sprint and Nextel completed their merger in 2005, and the series name is expected to change. Schweitzer said original plans called for a decision on whether to make a name change by last February, but that decision has been delayed until "the middle of this year."
"We want to make sure that, if we were to make a change, it isn't detrimental to the equity that we've built up, particularly in support of our Nextel product," Schweitzer said.
Schweitzer was speaking an attempt to dispel questions about the company's commitment to the sport with the pending departure of Michael Robichaud, vice president for sports marketing and Nextel Cup program marketing manager Jill Gregory.
Gregory is going to Bank of America to help activate its NASCAR sponsorships, while Robichaud plans to pursue other opportunities.
2009 Sprint Cup Race for the Chase Standings
Driver Standings after the Checker O'Reilly Auto Parts 500
| 1 | Jimmie Johnson | 6492 |
| 2 | Mark Martin | -108 |
| 3 | Jeff Gordon | -169 |
| 4 | Kurt Busch | -211 |
| 5 | Tony Stewart | -285 |
| 6 | Juan Pablo Montoya | -289 |
| 7 | Greg Biffle | -321 |
| 8 | Denny Hamlin | -352 |
| 9 | Ryan Newman | -411 |
| 10 | Kasey Kahne | -476 |
| 11 | Carl Edwards | -520 |
| 12 | Brian Vickers | -666 |
Popular News
-
Championship battle may not be tight, but Chase still has some intrigue
Comments (80) -
Kyle Busch would consider Nationwide title his biggest achievement in NASCAR
Comments (70) -
Denny Hamlin vows to retaliate against Brad Keselowski
Comments (70) -
Jeff Gluck: Brad Keselowski's aggressive style should be embraced, not criticized
Comments (53) -
Jimmie Johnson's Texas trouble reignites NASCAR Sprint Cup championship battle
Comments (48)
Recent Headlines
-
Rick Hendrick says hiring Mark Martin is a dream come true
Post Comment -
7 reasons to watch the Ford 400 at Homestead-Miami Speedway: No. 6 - True greatness
Post Comment -
Kevin Harvick, Ron Hornaday cap off championship year for KHI
Post Comment -
Roush Fenway Racing's Carl Edwards spins, leads final Nationwide practice
Post Comment -
Colin Braun wins Truck pole for season finale
Post Comment
Poll PositionView All
Which has been most detrimental to NASCAR television ratings and attendance this season?
Promotions
-
Play "WIX Filters' Pick 3" stock car fantasy and win prizes. Season 2 is now in session!
-
Tweet your thoughts about each race and join the conversation with other fans.
-
Drive an authentic NASCAR Sprint Cup car at the NASCAR Racing Experience.
-
Make weekly pics for the Chase and be entered to win weekly SPEED Merchandise.
