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Overnight Martinsville ratings up
Monday, April 03, 2006
Fox's broadcast of Sunday's DirecTV 500 Nextel Cup race at Martinsville Speedway earned a 5.1 overnight Nielsen Media Research rating and a 12 market share, Street & Smith's Sports Business Daily reports.
The daily says two markets - Indianapolis and St. Louis - were not included because of weather problems, but the rating was still 10.9 percent higher than the 4.6/11 last year's Martinsville race earned. The 2005 race, however, was a week later and aired opposite one of golf's major events, the Masters.
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