Nielsen reports overnight ratings
Monday, November 07, 2005 3:00 AM EST
NBC's broadcast of Sunday's Dickies 500 at Texas Motor Speedway earned an overnight Nielsen Media Research rating of 4.4 and an 8 share in the nation's largest markets, Street & Smith's SportsBusiness Daily reports.
The Texas race is new to the schedule, but the rating is 2.3 percent higher than the 4.3 overnight rating NBC drew for last year's 34th Nextel Cup race, the Checker Auto Parts 500 at Phoenix International Raceway.
