NASCAR lands technology sponsor
Advanced Micro Devices announced Thursday that it will become the official technology partner of NASCAR.
AMD designs and produces microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries.
"Technology is as critical to NASCAR as fuel, tires and communications. AMD will help NASCAR to run faster, smarter and safer," said Gustavo Arenas, corporate vice president, Pan-Americas Region, AMD.
NASCAR says it plans to use AMD computer technology on and off the track to improve timing and scoring, research and development, wind tunnel testing and crash simulation.
Financial terms were not disclosed, but Street & Smith's SportsBusiness Daily reports that industry insiders said the agreement is a four-year deal valued in the mid-seven figures per year, which likely includes a team commitment in addition to the rights fee.
The Daily says AMD plans to create mobile timing-and-scoring command centers that will travel to each Nextel Cup, Busch and Craftsman Truck Series event.
