NASCAR, ESPN International announce venture
ESPN International will become the exclusive worldwide syndication agent for NASCAR outside of North America, officials for both groups announced Tuesday.
Beginning in 2007, ESPN International will handle the worldwide television syndication for NASCAR and will also help find broadcast partners on a country-by-country basis. Therefore, both companies will expand the scope of their operations.
ESPN and ABC take over broadcasting of the portion of the NASCAR Nextel Cup schedule currently carried on NBC beginning next season. The group also has the rights to the Busch Series broadcasts as of 2007.
"This agreement is an important step in the continued growth of NASCAR beyond the U.S.," Robbie Weiss, international managing director for NASCAR, said in a news release. "We are excited to partner with ESPN International and their worldwide syndication team to help strengthen NASCAR's reach and
bring NASCAR to audiences all over the world."
