Little Debbie commercials to feature Schrader

Wednesday, July 26, 2006
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IVAN VELDHUIZEN

Wood Brothers Racing's Ken Schrader is being featured in a new advertising campaign for team sponsor Little Debbie.

The commercials will be broadcast nationally, beginning with NBC's coverage of the Aug. 6 NASCAR Nextel Cup race at Indianapolis Motor Speedway. In the 30-second spot, Schrader appears in a convenience store with a mouthful of the company's donuts. It's the first time the driver has been featured in an ad for the company that signed with the Wood Brothers in October 2005.

The company is in negotiations with Wood Brothers concerning sponsorship in 2007.

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