Forbes: Roush is most valuable NASCAR organization

Wednesday, May 24, 2006

Forbes magazine says Roush Racing is currently the most valuable organization in NASCAR Nextel Cup and Busch series competition, with a net worth the publication estimates at $218 million.

In its June 5 edition, Forbes says Roush's five Cup and six Busch entries have lined up sponsorship estimated at $108 million this year and have earned $8.3 million on the track this season.

Hendrick Motorsports ranks second with a value of $146 million for four Cup and two Busch entries. Forbes calculates the team's sponsorships are producing $77 million revenue this year.

Joe Gibbs Racing ranks third ($103 million), followed by Richard Childress Racing ($100 million) and Chip Ganassi Racing ($79 million).

The magazine estimates total sponsorship for the top 35 cars this year at $650 million, up from $500 million five years ago. It says the figure easily exceeds the $485 million businesses are spending on National Football League teams. None of the figures include television revenues, the magazine says.

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