Final Talladega TV ratings off 9.4 percent
Friday, October 13, 2006 3:00 AM EDT
NBC's broadcast of last Sunday's UAW-Ford 500 from Talladega Superspeedway earned a final Nielsen Media Research rating of 4.8 and a 10 market share, Street and Smith's SportsBusiness Daily reports.
The rating is 9.4 percent lower than than the 5.3/11 NBC earned for last year's fall Talladega race.
