Final Phoenix ratings drop 6 percent
Friday, November 17, 2006 3:00 AM EST
NBC's broadcast of last Sunday's Checker Auto Parts 500 at Phoenix International Raceway drew a final Nielsen Media Research rating of 4.7 and a 9 market share, Street & Smith's SportsBusiness Daily reports.
The rating is 6 percent lower than the 5.0/10 the race drew last year. Overnight ratings for the race from the nation's largest markets had been up 2.5 percent.
