Final Atlanta ratings off 20 percent
By SceneDaily Staff Report |
Friday, November 02, 2007 3:00 AM EDT
ABC's broadcast of last Sunday's Pep Boys Auto 500 NASCAR Nextel Cup race at Atlanta Motor Speedway earned a final Nielsen Media Research rating of 4.0, Street & Smith's SportsBusiness Daily reports.
The rating is 20 percent lower than the 4.8 NBC earned for the same race in 2006.