Tums to sponsor David Reutimann in 5 Cup races in 2010, 2011
Michael Waltrip Racing's David Reutimann will be sponsored by Tums in five NASCAR Sprint Cup races in 2010 and 2011. // Mark Sluder, NASCAR Scene
Tums officials announced Friday a multiyear partnership with Michael Waltrip Racing to sponsor David Reutimann’s No. 00 NASCAR Sprint Cup entry beginning with the 2010 season.
Tums will be the primary sponsor on the car for five races during the next two Cup seasons. The brand also will be a full-time associate sponsor beginning with the season-opening Daytona 500.
“First, I’m honored that Tums is expanding its role in NASCAR, and I am the driver they chose to represent their company,” Reutimann said. “They must have known how familiar I am with their product. During my rookie season in 2007, I had a roll of Tums in my console, in my driver’s locker, in my motor home and in my medicine cabinet at home. I thought I owned stock in the company.”
Reutimann earned his first series win this season in the Coca-Cola 600 at Lowe’s Motor Speedway. He also has a pair of pole positions this year and was in contention to make the Chase For The Sprint Cup. He has nine top-10 finishes, five of them top-fives, and is 16th in the standings this season.
“We want to make sure they know we really appreciate them and are thankful for their support,” Reutimann said of the sponsor. “It is a powerful statement for NASCAR that a company like Tums is investing more in the sport because they believe in its marketing power. We realize that they could have gone anywhere and they chose Michael Waltrip Racing and we will never stop working to make their sponsorship successful.”
Reutimann has won in all three major NASCAR series and was the 2007 Nationwide Series championship runner-up. In addition to the win at Lowe’s Motor Speedway, he has three poles, five top-five and 13 top-10 finishes in 96 career Sprint Cup starts.
Tums will continue to be featured as a primary sponsor for one race and a full-time associate sponsor on the No. 42 Chevrolet driven by Juan Pablo Montoya through a partnership with Target.
Financial terms of the contract were not disclosed.
