TNT’s New Hampshire Cup ratings up 2.5 percent for year’s first gain
Joe Gibbs Racing's Joey Logano won the Lenox Industrial Tools 301 NASCAR Sprint Cup Series race at New Hampshire Motor Speedway. // David Griffin, NASCAR Scene
TNT’s coverage of Sunday’s Lenox Industrial Tools 301 from New Hampshire Motor Speedway earned a 4.1 cable rating, making it the first NASCAR Sprint Cup race this season to post a ratings increase over 2008, Street & Smiths’s SportsBusiness Daily reports.
The rating was 2.5 percent higher than the 4.0 cable rating the 2008 race earned for TNT.
The Daily’s Austin Karp also reports that the race averaged 5.555 million viewers, up 1.1 percent from last year’s 5.495 million viewers, making it the first race this season to gain more viewers.
Through four Sprint Cup races to date, TNT is averaging a 4.0 cable rating and 5.502 million viewers, down 4.8 percent and 3.7 percent, respectively, from a 4.2 rating and 5.715 million viewers last year.
