Starbucks to make NASCAR debut with Martin Truex Jr. at Phoenix
By SceneDaily Staff |
Wednesday, November 11, 2009 3:00 AM EST
The Starbucks coffee chain will make its NASCAR debut this weekend at Phoenix International Raceway with Earnhardt Ganassi Racing.
Starbucks will serve as an associate sponsor on EGR’s No. 1 Sprint Cup Chevrolet driven by Martin Truex Jr., and samples of the company’s products will be available throughout the weekend.
Beginning Nov. 13, a fleet of Starbucks-branded golf carts will comb the track property passing samples out of Starbucks VIA Ready Brew, a new instant coffee.
Financial terms of the sponsorship were not disclosed.
