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Starbucks to make NASCAR debut with Martin Truex Jr. at Phoenix
By SceneDaily Staff
Wednesday, November 11, 2009
The Starbucks coffee chain will make its NASCAR debut this weekend at Phoenix International Raceway with Earnhardt Ganassi Racing.
Starbucks will serve as an associate sponsor on EGR’s No. 1 Sprint Cup Chevrolet driven by Martin Truex Jr., and samples of the company’s products will be available throughout the weekend.
Beginning Nov. 13, a fleet of Starbucks-branded golf carts will comb the track property passing samples out of Starbucks VIA Ready Brew, a new instant coffee.
Financial terms of the sponsorship were not disclosed.
Mentioned Drivers: Martin Truex Jr.
2009 Sprint Cup Race for the Chase Standings
Driver Standings after the Checker O'Reilly Auto Parts 500
| 1 | Jimmie Johnson | 6492 |
| 2 | Mark Martin | -108 |
| 3 | Jeff Gordon | -169 |
| 4 | Kurt Busch | -211 |
| 5 | Tony Stewart | -285 |
| 6 | Juan Pablo Montoya | -289 |
| 7 | Greg Biffle | -321 |
| 8 | Denny Hamlin | -352 |
| 9 | Ryan Newman | -411 |
| 10 | Kasey Kahne | -476 |
| 11 | Carl Edwards | -520 |
| 12 | Brian Vickers | -666 |
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Comments
8 responses to "Starbucks to make NASCAR debut with Martin Truex Jr. at Phoenix ". Post a Comment.
CrazyClyde said:
Nov 11, 2009 at 4:12 PMStarbucks Coffee? Will it get by the drug tests?
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» Confirm Abuse Reportjdxenterprises said:
Nov 11, 2009 at 4:56 PMStarbucks and Nascar? I can see Folgers, Chock Full of Nuts and Maxwell House.....but Starbucks?? I guess this is the New Nascar we keep hearing about!!
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» Confirm Abuse ReportPhoenix987 said:
Nov 11, 2009 at 5:05 PMAssociate sponsorship? So you'll see their logo on the car and some golf carts.
Report as AbuseMaybe this is a prep for Jamie McMurray if he gets that ride? He'd fit the bill better than he would for Bass Pro Shops.
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» Confirm Abuse ReportMtclimber said:
Nov 11, 2009 at 7:25 PMGreat influx of cash into the sport we enjoy so much. Little Debbie Cup Cakes, Starbucks..who cares, just keep on firing up those engines every weekend.
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» Confirm Abuse ReportWerner said:
Nov 11, 2009 at 8:06 PMsee what you can do if you charge $5 for a dollar's worht of coffee?...i can't understand the obsession with Starbucks...McDonalds coffee is better and cheaper....LOL
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» Confirm Abuse Reportrwilliamhayes said:
Nov 12, 2009 at 8:22 AMMAYBE EXPENSIVE COFFEE WILL MAKE HIM A WINNER?
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» Confirm Abuse Reportleftturn said:
Nov 12, 2009 at 11:52 AMShould Starbucks insist they follow the corporate guidelines, they will probably require at least 4 pit boxes adjacent to each other.
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» Confirm Abuse ReportSakura said:
Nov 12, 2009 at 2:40 PMI work for Starbucks and the first I worked at was in an office building. The funniest part of my day was when I would get off of work, leave the building, and look at the Starbucks that was right across the street and knowing we have literally 10 other Starbucks within a 4 block radius.
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