Overnight TV ratings off 17.5 percent for Phoenix Cup race

By SceneDaily Staff
Monday, April 20, 2009

Fox’s broadcast of Saturday night’s Subway Fresh Fit 500 NASCAR Sprint Cup race earned a 3.3 overnight rating from Nielsen Media Research and a 6 market share, Street & Smith’s SportsBusiness Daily reports.

The rating was 17.5 percent lower than the 4.0 the race earned overnight last year for Fox.
 

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  1. 1
    missouriracefan said:
    Apr 20, 2009 at 2:47 PM

    If Fox would show the race instead of Joey Logano doing a commercial, a tribute to John Madden, a full-screen lug-nut demonstration, driver interviews, Digger and other ridiculous filler during green-flag racing the viewership would not be so dismal. I am so frustrated because I want to watch the race not superfluous junk. I do not need to be 'educated' or 'entertained' by anything. I need to actually see the race - that is my entertainment.

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  2. 2
    bob morway said:
    Apr 20, 2009 at 3:13 PM

    THAT'S CAUSE IT STARTS TOO FRIGGIN LATE!!!!!!!!!!!!
    FOR THOSE OF US ON THE EAST COAST.THE BUSCH RACE WAS WORSE.
    COME ON GUYS!!!!!!!!!!! MORE SUNDAY AFTER NOON RACES
    BRING BACK THE SOUTHERN 500 ON LABOR DAY WEEKEND AT ONE O'CLOCK SUNDAY AS GOD INTENDED!!!!!!!

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  3. 3
    Everett Suchland said:
    Apr 20, 2009 at 3:32 PM

    It is no wonder that the TV ratings for NASCAR races have gone into the tank. I guess the TV networks and NASCAR don't care at all for folks who have to go to work on saturdays when they start a NATIONWIDE race at 9:50pm and then I guess they don't care about the folks who go to church on sunday when they start a cup race at 9pm or later. As long as they satisfy the West Coast "fans" then I guess the East Coast fans don't matter.

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  4. 4
    Bill Parhamenko said:
    Apr 20, 2009 at 3:33 PM

    I am sorry, but tv ratings going down with every race has nothing to do with the start times of races, John Madden tributes or even Digger. It has everything to do with the direction Brian France is going with NASCAR. We do not like the COT,the chase,the lucky dog and the qualifing rules. It also does not help when NASCAR throws BS caution flags for bogus debris just to keeps cars from going a lap down and to bunch the field back up. Brian France has so far chose to ignor what the fans are telling him and as a result, tv ratings have been going down every race and they will keep going down. Maybe now that Larry McRenyolds seems to be agreeing with the fans and what we are saying, maybe someone at NASCAR might start to pay attention, I doubt it,but you never know. I did not watch the race at Phoenix and I do not plan on watching another NASCAR race the rest of the season and will watch more baseball and the Indy Car Series.

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  5. 5
    Robert Airheart said:
    Apr 20, 2009 at 3:42 PM

    I agree with #1. I felt like I was watching a little racing between commercials. Same ones over and over!At least do like the IRL (which I watched) and show the racing during during the commercials. I get to the point that I wouldn't buy what the ads are showing over and over. Phoenix was a very good race and I will probably see more of it on "NASCAR Now" and "This Week in NASCAR" today!

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  6. 6
    RAEJEAN OVERHOLTZER said:
    Apr 20, 2009 at 3:43 PM

    I agree with both 1 & 2. WHAT HAPPEN TO 2009 BEING THE YEAR FOR THE FANS??????? ARE THE FANS A JOKE TO THE POINTING OF FINGERS FROM NASCAR MANAGEMENT INSTEAD??????? The fans give input and the fans get NO satisfaction to their needs week after week after week. Conclusion: Nobody taking responsibility in the NASCAR office - your seeing more and more of us fans not being responsible to fill the stands or watch the TV either. Just telling how it is!

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  7. 7
    Frank Pinto Jr said:
    Apr 20, 2009 at 4:01 PM

    I agree with ALL the comments(rarity!)-Nascar better wake up, instead of me having to!

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  8. 8
    Kirk Grosch said:
    Apr 20, 2009 at 4:18 PM

    Coverage again was awful with too many commercials and I dread listening to Larry, DW and now the inclusion of the ridiculous Digger that they are marketing as much as any regular sponsors. Tip for Larry Mac, go find a 3rd grade grammar book and read it for God's sake. English is not a second language in the US yet so please learn to use it. I fell asleep and woke up long after Mark Martin had won. Forget the watching the race, best this to do is to watch Dave on Sunday night or the recap Monday night. Why waste 4 1/2 - 5 hrs. when you can see the highlights in 30 min to an hour. I'm done camping out in front of the TV for hours on end to be subjected too many commercials and announcers that sound like the fell off the truck. Thanks to FOX, NASCAR and the France family for helping me reclaim some of my weekend to do something more constructive.
    Boogity, boogity boogity let's do something else boys!!!

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  9. 9
    Howard Englishman said:
    Apr 20, 2009 at 5:19 PM

    Martin’s run to victory was easily the most thrilling moment of the season, which made the race at Phoenix the season’s most watchable.

    Even casual fans who only pay NASCAR token attention had to be flipping back and forth between channels, checking to see if the popular Martin was still leading and if he would indeed win one more time.

    THATS THE OTHER ARTICLE ON THE RACE, SOMETHING IS WRONG HERE ON ONE OF THESE ARTICLES.

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  10. 10
    Werner Boehmert said:
    Apr 20, 2009 at 5:28 PM

    the "casual" fans asked me if there was a race on Sunday...i had to say...no you missed it...it was on Saturday night...oops...we lost some viewers...

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  11. 11
    Edward Busch said:
    Apr 20, 2009 at 5:32 PM

    I feel the way most of you feel! The first Saturday night race and it should have been called "" NASCAR COMMERICALS" with a little racing between.But thats what you get with a "DICTATORSHIP" NASCAR!!!! They don't care about the fans, all they want is money! I would rather them make it payper view.

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  12. 12
    Richard Kleven said:
    Apr 20, 2009 at 5:45 PM

    The ratings are going down because they are night races that start too late!!! And they go to commercial break every two minutes. What about the racing? Do away with digger as well...that is just a waste of time and was probably set up and a new revenue source for NASCAR. What a waste of time. I want to watch racing, not commercials or digger!!!BOO, HISS.

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  13. 13
    Dawn Dunn said:
    Apr 20, 2009 at 5:51 PM

    If you all can't stay awake like me, tape it. You can watch the re-run on Thursday or tape it then. But I guess since you all get Scene Daily, you pretty much get all the info you need. I wish all the channels had the split screen so we could continue watching the race while listening to the commercials. What I really hate is when there is a caution and we don't get back until someone has crashed again, or there is a commercial and when they come back and say, while we were away there was a wreck, etc.....We seem to miss all the action. And the darn single file racing is so boring. It sure doesn't look like all the cars are equal to me...........the COT was supposed to level the playing field????????????????????????????
    FOR WHO???????????????

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  14. 14
    Jeffery Gordon said:
    Apr 20, 2009 at 5:57 PM

    Now that the cars are all pretty much cookie cutter clones, it comes down to a missing lug nut or bad pit stop as to who wins a race, and who the heck cares about this Digger BS, is NASCAR now trying to draw the infant crowds support? Clearly the NASCAR dictatorship cares NOTHING about the fans, it is the same old cr@p, anything to make more money....

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  15. 15
    Lee Pflug said:
    Apr 20, 2009 at 6:02 PM

    I love it! The bafoon's at NA$CAR don't care as long get their money from the networks and they could care less about us as a fan. Wait till the networks wake up and find out what's going on. Let's go DIRT racin gang!!

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  16. 16
    ALLEN said:
    Apr 20, 2009 at 7:18 PM

    I taped the race and when it was over I started watching but fell asleep in my chair. I woke up and Martin had just crossed the finish line.That's about as good as it gets.

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  17. 17
    Fast Lane said:
    Apr 20, 2009 at 7:23 PM

    Joey logano is nascars future. Get over it.

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  18. 18
    Ronald Schwalbe said:
    Apr 20, 2009 at 7:23 PM

    Congratulations Brian !!!!! You INDEED have Power !!! You and Helton RUINED a very successful enterprise in a VERY short time. Keep polishing your badges !!!

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  19. 19
    jerry swiatek said:
    Apr 20, 2009 at 7:32 PM

    Sorry I no longer watch FOX anyway, races are full of $$$commercials$$$ but then all week they bash the President and the Majority of both houses.

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  20. 20
    Grover rickman said:
    Apr 20, 2009 at 8:05 PM

    All FOX talks about is what we all see right in front of us on TV,I turn the sound off and flip channels and only watch about 45 min of the Race!!!!

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  21. 21
    Robert Wingert said:
    Apr 20, 2009 at 8:13 PM

    Thank God for Dish Network and the DVR. I wait one hour and then start watching the race. By the time the race is over I have just about caught up with the live broadcast. No digger, no commercials, no BS, just racing.

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  22. 22
    Sheila Hawley said:
    Apr 20, 2009 at 11:08 PM

    I think a night race is great every once in awhile. I like Richmond and the Bristol night race. But to have a night race, it should be somewhere in the East. We, the viewers are treated to watching the drivers racing into the sun so they can't see anything for a lot of the race. Is that supposed to be exciting? If you want a night race, have it in the East where it is already night when they start. No race should be run while the sun is setting except the Coke 600. Every race on the West coast should start at noon their time. Who wants to watch a race that starts at 9:00PM? I did, but I'm addicted!

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  23. 23
    Bob Pomeroy said:
    Apr 20, 2009 at 11:16 PM

    Has anyone said "too many commercials, too much BS?"

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  24. 24
    Keith Johnson said:
    Apr 21, 2009 at 8:34 AM

    OFF 17.5% again! Are you paying attention Brian France. If you would read these emails and do what these people are saying your ratings and attendance would go up. We are NOT the NFL. GET That! Have someone run Nascar that loves racing, not the NFL. Get rid of the COT and bump stops. Top quailfiers will race, no lucky dog and stupid playoffs. You don't have to listen to us but we don't have to buy Nascar merchandise and tickets and we have quit doing so. Wake up before it's to last if it's not to late already.

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  25. 25
    Pepper Harlan said:
    Apr 21, 2009 at 11:52 AM

    #1 missouriracefan: VERY WELL SAID

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  26. 26
    Nancy Hall said:
    Apr 21, 2009 at 2:58 PM

    I agree with every one about the comericals way too many. Do like what I do turn down the sound listen to the radio. Sign up for pit pass and listen to your favorite driver. The west cost and the east coast are never going to agree on a time, living on the west coast I wish the Sunday race would start and hour later, so there you go. However I agree the Nationwide Race and the Cup Race where a little late for the east cost.

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  27. 27
    jack lee said:
    Apr 22, 2009 at 10:35 PM

    Commentator Mike Joy has succummed to the Fox "Nascar Circus". Eight years with Larry, Moe and Curly have taken their toll.

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