Overnight TV ratings jump 19.1 percent
By SceneDaily Staff |
Monday, March 10, 2008 3:00 AM EDT
Fox's broadcast of Sunday's Kobalt Tools 500 NASCAR Sprint Cup race at Atlanta Motor Speedway earned a 5.6 overnight Nielsen Media Research rating and a 12 market share, Street & Smith's SportsBusiness Daily reports.
The rating is 19.1 percent higher than the 4.7/10 the race earned overnight last year.
