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Overnight TV ratings jump 19.1 percent
By SceneDaily Staff
Monday, March 10, 2008
Fox's broadcast of Sunday's Kobalt Tools 500 NASCAR Sprint Cup race at Atlanta Motor Speedway earned a 5.6 overnight Nielsen Media Research rating and a 12 market share, Street & Smith's SportsBusiness Daily reports.
The rating is 19.1 percent higher than the 4.7/10 the race earned overnight last year.
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