NASCAR's Drive for Diversity to begin fielding own teams in 2010

By SceneDaily Staff

Wednesday, September 16, 2009

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NASCAR’s Drive for Diversity initiative will begin fielding its own teams instead of trying to place drivers and crews with existing teams in 2010.

The 909 Group, which took over operation of Drive for Diversity this year, will own and operate 10 teams fielding the organization's competitors. Competing under the Revolution Racing banner, the minority drivers will compete on four NASCAR Camping World Series teams and six NASCAR Whelen All-American Series teams.

“This new structure for developing young drivers and crew members is an evolution of an initiative that has seen 31 drivers compete, winning 33 races," said Marcus Jadotte, managing director of public affairs for NASCAR and overseer of the sanctioning body’s diversity initiatives. "D4D drivers will be located in the nerve center of NASCAR, with greater access to industry resources, technology, training, testing and shop experience.”

The 909 Group will continue to provide marketing support to NASCAR’s diversity initiatives. John Story will serve as president of Revolution Racing and manage day-to-day operations of the company. Max Siegel will maintain his role as chief executive officer of both Revolution and The 909 Group.

“We’ve spent most of 2009 thinking about ways to expand opportunities available to the drivers and crew members involved in Drive for Diversity,” Siegel said. “All of the teams involved in the initiative since its inception in 2004 have provided meaningful support for the program. To better assess and develop talent, we are putting the drivers under one roof and in identical cars. This new standardized structure will also create more meaningful sponsorship opportunities that will in turn provide resources necessary to compete at the highest level with the goal of getting drivers to NASCAR’s premier series.”

Andy Santerre, a four-time NASCAR Camping World Series champion as a driver and team owner, will join Revolution Racing to oversee its Camping World Series operations. Blair Addis, a current Drive for Diversity team owner, will oversee Revolution Racing’s NASCAR Whelen All-American Series program.

Current and former NASCAR Sprint Cup and Nationwide series drivers will serve as coaches and mentors to the drivers, who will be given additional seat time and be allowed to compete in more than one series as they develop. The coaches will share information with the drivers in the shop and during their intense on-track testing program, which will begin in early November and continue throughout the 2010 season.

In addition to drivers, Revolution, along with corporate partner Sprint, will continue to develop over-the-wall athletes led by long-time NASCAR pit crew coach Phil Horton, who has trained a significant number of current NASCAR Sprint Cup Series crew members.

Revolution’s drivers for the 2010 season will be determined following the Drive for Diversity Combine presented by Sunoco Oct. 16-19. Those drivers will be featured in a television series, “Changing Lanes,” developed in collaboration with the NASCAR Media Group and set to air in early 2010 on BET. The 10-part series will showcase the development of young Drive for Diversity competitors trying to make it in the big-time world of NASCAR racing.