Kvapil: Potential sponsors missing out on ad opportunity
BRISTOL, Tenn. – Travis Kvapil knows better than most NASCAR drivers how many fans watch the Sprint Cup race each week. In fact, he carries the number on his car at Bristol Motor Speedway.
In a unique sponsor campaign – or find-a-sponsor campaign – Kvapil has the number 11 million on his No. 28 Yates Racing Ford at Bristol.
“We had the idea to put 11 million on the hood of the car, and what we’re trying to represent and illustrate is the average number of viewers watching the races the first part of the season on Fox,” Kvapil said.
His team is not necessarily promoting Fox. Instead, it’s promoting the fact that it doesn’t have a sponsor and that potential backers are
missing out on the 11 million fans who could be seeing their logos on his car each week.
“They’re watching the 28 car go around without a primary sponsor on it, so I guess what we’re trying to show is there’s an opportunity,” Kvapil said. “There’s obviously a lot of people watching the race, and that’s how we’re trying to illustrate our situation.”
Kvapil’s team has been unsponsored for three of the first four races this year and has no deal secured for the rest of the year. It had Zaxby’s restaurants on the car at Atlanta, but that was just a one-race deal.
