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Joe Gibbs Racing's Joey Logano added to Gillette Young Guns lineup
By SceneDaily Staff
Thursday, July 09, 2009
Gillette today announced that it is adding recent NASCAR Sprint Cup race winner Joey Logano to its group of Gillette Young Guns drivers.
The Joe Gibbs Racing driver recently filmed a commercial for the company that highlights Logano as the latest addition to the roster of NASCAR Sprint Cup Series drivers, which includes Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Ryan Newman. The ads are scheduled to begin airing during Saturday night's broadcast of the LifeLock.com 400 at Chicagoland Speedway.
“Joey is one of the hottest drivers in the sport, and we are pleased to welcome him as the newest member of the Gillette Young Guns,” said Michelle Potorski, associate marketing director, Gillette North America. “Our new commercial is about change - whether it’s reminding consumers to change their blades or adding a teenage rookie sensation to our Gillette Young Guns roster. We’re proud to have Joey join the team and look forward to watching his career take off in the NASCAR Sprint Cup Series.”
In his first full-time year in NASCAR’s highest level of competition, Logano became the youngest driver in the sport’s history - at 19 years, 35 days - to win a NASCAR Cup race with his win at New Hampshire Motor Speedway.
This season, he has four top-10 finishes and leads the rookie race.
The 30-second commercial was created by BBDO New York and filmed in Charlotte. The Gillette Young Guns program is now in its sixth year.
Mentioned Drivers: Joey Logano
2009 Sprint Cup Race for the Chase Standings
Driver Standings after the Checker O'Reilly Auto Parts 500
| 1 | Jimmie Johnson | 6492 |
| 2 | Mark Martin | -108 |
| 3 | Jeff Gordon | -169 |
| 4 | Kurt Busch | -211 |
| 5 | Tony Stewart | -285 |
| 6 | Juan Pablo Montoya | -289 |
| 7 | Greg Biffle | -321 |
| 8 | Denny Hamlin | -352 |
| 9 | Ryan Newman | -411 |
| 10 | Kasey Kahne | -476 |
| 11 | Carl Edwards | -520 |
| 12 | Brian Vickers | -666 |
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Comments
12 responses to "Joe Gibbs Racing's Joey Logano added to Gillette Young Guns lineup". Post a Comment.
arnaudin said:
Jul 9, 2009 at 10:25 AMAdding Joey to the Gillette Young Guns is funny because Joey looks like he does not even need to shave.
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» Confirm Abuse Reportmotorsportsphotography said:
Jul 9, 2009 at 12:04 PMThat's Ok because the kid has got the look and the talent. Hey, if he doesn't need to shave that's a good thing.
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» Confirm Abuse ReportTerryRaceFan said:
Jul 9, 2009 at 1:11 PMReplace Carl and Clint. Joey is a good fit.
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» Confirm Abuse ReportPoutyBusch said:
Jul 9, 2009 at 1:20 PMSorry ARNAUDIN, but he still has to shave his legs and armpits so the boys will talk to him.
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» Confirm Abuse Reportdale88fan said:
Jul 9, 2009 at 1:39 PMWhy replace Carl and Clint? Who would they replace them with?
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» Confirm Abuse Reportrosymay said:
Jul 9, 2009 at 3:21 PMLogano as a Young Gun? yah!..whoops, another kick in the head to KB..
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» Confirm Abuse Reportgojeffgo said:
Jul 9, 2009 at 4:01 PMmy 17year old son has more hair on his back.
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» Confirm Abuse Reportbhstoneman said:
Jul 9, 2009 at 4:16 PMHe's just as cute as a button and belongs with the Gillette group if anyone does. They could dump the shrub and that would be good.
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» Confirm Abuse Reportazfreebird said:
Jul 9, 2009 at 4:51 PMWhy would Joey not be a good fit? Just because he goes to the track clean shaven and looks cute shouldn't disqualify him!
Report as AbuseI think Gilette made a great call on adding him.
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» Confirm Abuse Reportbthompson133 said:
Jul 9, 2009 at 9:26 PMbut he uses nair
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» Confirm Abuse ReportPhoenix987 said:
Jul 9, 2009 at 10:58 PMI never got the whole Young Guns thing, to be honest. It seems like half the group is over 30, and have been competing for years. I understand that the rookie class this year is all of like 3-4 drivers if you include the part-time drivers, but no driver that's been in NASCAR for over 5 years should really be a 'young gun' especially if they are over 30.
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» Confirm Abuse Reportknchevy41 said:
Jul 10, 2009 at 10:39 PMAre the girls already thinking he is cuter than Kasey? All I hear is Kasey, now Joey! I happen to like both those drivers, as great drivers. Gillett Young gun commercials are funny. I'm going to shut up now!
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