Jeff Gluck: Behind the scenes with Kyle Busch, Joey Logano and the world of WWE

By Jeff Gluck - Associate Editor
Wednesday, October 28, 2009
Joe Gibbs Racing's Joey Logano (left) and Kyle Busch (center) talk to wrestler Chris Jericho during Monday's WWE event at HSBC Arena in Buffalo, N.Y.  (WWE / Courtesy)

Joe Gibbs Racing's Joey Logano (left) and Kyle Busch (center) talk to wrestler Chris Jericho during Monday's WWE event at HSBC Arena in Buffalo, N.Y.

WWE
Courtesy

COMMENTARY

BUFFALO, N.Y. – Two of NASCAR’s most unflappable drivers were nervous, butterflies filling their stomachs and the anxiety of speaking to more than 16,000 screaming fans – and millions watching at home – weighing on their minds.

Kyle Busch and Joey Logano sat in a small locker room at the end of a hallway in the bowels of Buffalo’s HSBC Arena, just a couple doors down from the spacious clubhouse of the National Hockey League’s Buffalo Sabres.

Each had a script in their hands with passages marked in yellow highlighter, signifying their roles in World Wrestling Entertainment’s “Raw” show, of which they were preparing to guest-host.

The 19-year-old Logano suddenly looked up from the packet of paper in his hand.

“There’s like six pages of lines,” he said to Busch. “You gonna be able to remember all that?”

“No way,” Busch replied. “You?”

There seemed to be little optimism in the room that the show, which draws ratings comparable to or higher than most NASCAR races, would go well for the drivers. But the Joe Gibbs Racing teammates pressed forward, intent on embracing their jobs for the evening.

As part of an upcoming promotion at the Texas Nationwide Series race, Busch will run a car with “Raw” on the hood and Logano’s car will feature the rival WWE program “Smackdown!” It’s all designed to call attention to the release of a new wrestling video game called “WWE Smackdown! vs. Raw” (Gamestop is Logano’s Nationwide sponsor).

In keeping with the theme of the game, and wrestling tradition, the WWE writers split the drivers into good guy/bad guy roles. Busch, who has often been seen as NASCAR’s villain in the eyes of many fans, was appropriately assigned the bad guy role.

Still, there was the matter of how exactly to pull it off. Logano, when first given a draft of the script, had seen the amount he needed to memorize and said, “This is going to be an issue.”

“I can’t even remember my lines from a commercial when I have to say, ‘Whoa,’” he joked, referring to his oft-played ad for Sprint Cup sponsor The Home Depot.

Logano, despite being firmly in the WWE’s core demographic at the age of 19, had never been a wrestling fan. He was only vaguely familiar with the concept and wasn’t even sure if the event was outside or inside.

But just as in the Sprint Cup Series this year, Logano learned quickly. Upon emerging from a limousine that whisked him to the arena on the border of downtown Buffalo, he was greeted by WWE champion John Cena, himself a NASCAR fan and a co-star to some of the drivers in a Gillette Young Guns commercial.

“How has your season been?” Cena asked Logano after both signed autographs for fans who had lined up at the back entrance to the arena more than six hours before show time.

“Oh, a rollercoaster,” Logano said. “Up and down.”

Once Logano and Busch were inside and settled, along with their girlfriends and a handful of support staff who had come along from Joe Gibbs Racing, the drivers delved into the script.

The plan was to have Busch agree with the controversial actions of wrestler “Big Show,” who had betrayed his teammates. Logano would stand up to Big Show and say what he did was wrong.

To top it off, Busch would play the “heel” and incite the Buffalo crowd by making fun of their sports teams and even suggesting that their National Football League team, the Bills, would move to Canada.

“Are they gonna boo me?” Busch asked the group assembled in the locker room.

“Yes,” he was told by several people in unison.

“He’s not used to that,” Logano chimed in sarcastically.

Busch thumbed through the pages of a WWE magazine and frowned. He held up some of his trademark oversized sunglasses and joked he needed to find a way to have his lines run across the bottom of his glasses so he could read them while he was on the mat.

On a monitor across the room that showed what was happening inside the arena, the drivers noticed some of the wrestlers had taken to the ring to warm up.

Busch, beginning to feel more comfortable with his surroundings, declared, “I want to jump off the top rope and see how bad it hurts. It can’t hurt that bad.”

The drivers decided to practice some of the lines they had been given, and while Logano looked a bit tentative, Busch became more animated as he rehearsed.

“Joey is young and dumb!” Busch said, reading from the paper in front of him.

“Oh, that’s nice,” Logano replied, seemingly unaware of that portion of the script.

Logano, too, experimented with his lines.

“I can’t believe how selfish you are!” he said in a deep voice, taking his Connecticut accent into a lower octave.

Around that time, the man who Logano was supposed to confront – the 7-foot-tall, 465-pound Big Show – lumbered into the room to greet the drivers.

He thumped down next to Logano on a loveseat, taking up about 80 percent of it while the young driver was squeezed into the remaining space.

Big Show tried to make conversation, but the mood in the room had become a bit subdued upon his entrance.

“For a bunch of guys who drive fast, you all don’t do too much,” he said, pretending to cuddle with Logano and putting his leg across the driver. “You’re going to have fun tonight. We have a lot of the same fans, so it’s going to be good.”

Then, in a more serious voice, he advised, “Have fun, relax and enjoy it.”

With the massive Big Show towering over him, Logano had seemed even more uncomfortable – likely because the wrestler looked as though he could break the driver in half with his pinky finger.

But once the giant left the room, Logano seemed fascinated with the meeting.

“He had to duck to go underneath that doorway!” Logano said excitedly. “I wonder how he flies! They’d have to give him two seats. Seriously!”

Logano noted incredulously that Busch had greeted Big Show by saying, “Your hands are kinda soft.”

The imposing wrestler replied simply, “Thank you.”

As the hours before the show ticked away, the drivers alternated between filming pre-recorded segments, practicing their grand entrance (burnouts in a back parking lot, then driving into the arena) and grabbing a bite to eat.

But memorizing their part of the story was never far from their minds.

At one point, Busch looked at the script and realized two of the WWE “Divas” were going to be escorting the drivers while wearing their firesuits. He pointed it out to Logano, who observed, “They’re going to look a lot better in them than we do.”

Three hours before show time, the drivers themselves changed into their firesuits – their costumes for the evening. Busch, at this point completely immersed in the proceedings, was coming up with his own lines to add to the script while Logano still appeared tentative.

Logano ventured his own idea for a line, but Busch looked at him and said, “Your dad is going to kill you.”

Busch said he felt bad about one part of the script, which called for him to criticize his teammate for not knowing how to win a championship.

In reality, the older driver said, “You have a championship. I don’t.”

Logano, with a mouth full of food, replied humbly, “Yeah, in the Busch East [Series].”

Said Busch: “That’s still a championship!”

After practicing their burnouts, which were to take place at the same time, the drivers said they were slightly worried about running into each other. Even being in the cars, the portion of the event that should have been most comfortable for them, was cause for concern.

“If we wreck, man…” Busch said in a hushed voice.

“Oh, I know!” Logano replied, then quickly added, “I think we’ll be fine.”

After a closed session with the writers and a final walk-through, the drivers exchanged handshakes with the JGR staff and received “good luck” words from everyone. WWE legend Shawn Michaels, a huge NASCAR fan who had earlier snapped pictures of the practice burnouts, came into the room and asked Logano to autograph some memorabilia for his kids.

Finally, it was show time. Logano and Busch were escorted to their cars as fireworks and music thundered through the packed arena.

With Big Show and his tag-team partner Chris Jericho in the ring, the video screen showed the drivers tearing up the pavement with burnouts, then steering their cars into an arena loading dock.

As the fans realized what was happening, they jumped to their feet and cheered wildly as Busch and Logano drove straight onto the arena floor and then climbed from their cars and waved to the crowd as they walked to the ring.

Busch took a microphone and said, “Ladies and gentlemen: Now that right there is how you make an entrance!” as the crowd cheered.

But he soon drew boos by telling Big Show he agreed with betraying the team. A defiant Logano refused to shake Big Show’s hand and exclaimed, “What you did last night was wrong!”

“You left your team hanging,” Logano told the imposing wrestler. “That’s not impressive – that’s just weak.”

“So you’re saying what I did was weak?” Big Show thundered back. “Kyle, you need to teach your little friend here some respect.”

“Big Show, I apologize,” Busch said. “Joey, he’s young and dumb. He doesn’t know much about championships.”

The crowd hissed and let out a collective, “Ooh.”

Busch continued with his speech and then changed the topic to Buffalo.

“We’re in the city of Buffalo, man,” Busch said as the crowd erupted in cheers and seemed to forgive him.

But just as quickly, Busch added, “A city that hasn’t been to the playoffs since Hulkamania,” referring to wrestler Hulk Hogan’s heyday in the 1980s.

“And you bring T.O. in? What’s he done?” Busch said in reference to Bills wide receiver Terrell Owens as the boos cascaded down from every level of the arena.

Then, with the Bills’ possible move to Toronto in mind, Busch delivered the knockout punch: “Next thing you know, we’re going to be singing ‘O Canada.’”

The drivers informed the crowd of the matches for the evening, though Busch accidentally called wrestler Kofi Kingston “Kofi Johnson” before correcting himself. It seems everyone in NASCAR has Jimmie Johnson on the brain lately.

When he returned backstage, Busch was mad at himself for “butchering it.”

“I was nervous pretty bad,” he said. “I don’t know why. After I ripped on Buffalo, the crowd started chanting, ‘We hate NASCAR! We hate NASCAR!’ It [messed] with my head.”

Logano was awed by the size and volume of the crowd, saying he’d never been in a stadium with so many people.

“At driver intros [at the track], the crowd is like, ‘Ooh,’” he said. “Here, they were like, ‘AAAAAH!’”

Then he smiled and said to Busch, “They loved me out there.”

The drivers watched most of the two-hour show from the locker room on the monitor, commenting on their own acting performance when their pre-recorded bits would appear.

Cena made a return visit during one of his breaks, and Logano asked the wrestler which moves hurt and which don’t.

“Everything hurts,” Cena replied.

Midway through the program, Kingston was shown destroying one of the race cars with a crowbar and finishing by pouring bright orange paint on the hood. As the wrestler was violently attacking the car, the program took a commercial break.

“Oh no!” Logano said, standing up from his seat. “They can’t go to commercial!”

He laughed at his newfound interest in wrestling.

“I’m gonna watch next week,” he said. “I gotta know what’s gonna happen. I gotta know the next deal.”

When the show came back on, cameras showed a bunch of muscular men in the front row of the crowd, whom the announcers identified as some of the very Buffalo Bills players Busch had insulted.

“The Bills are here!” someone in the room exclaimed.

“No they’re not!” Busch said with a bit of disbelief as he suddenly rose from a couch to get a closer look at the monitor.

After the drivers took to the stage once more to announce a future match, it was time to quickly depart the arena and head back to North Carolina.

“This was way, way, way outside my box,” Logano said while changing into his street clothes. “This is a once-in-a-lifetime experience. Not too many people get to do this.”

“It was a neat deal,” Busch said. “More fun than I thought it would be.”

Then he said, only half-jokingly, “We better get out of here before we get killed.”
 

Comments

13 responses to "Jeff Gluck: Behind the scenes with Kyle Busch, Joey Logano and the world of WWE". Post a Comment.
  1. 1
    demorrow said:
    Oct 28, 2009 at 10:11 AM

    Thanks for this--very funny. I had seen a brief portion of their appearance and am glad to have the chance to read "the rest of the story."

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  2. 2
    jtoothman said:
    Oct 28, 2009 at 11:39 AM

    I enjoyed the show as I am a fan of both Nascar and WWE. Joey and Kyle did a good job considering they're not used to being in the middle of an arena in front of thousands of people.

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  3. 3
    vgkoala said:
    Oct 28, 2009 at 11:53 AM

    I watched the first part of the show only. This was hilarious though with the back stage info. Thanks!

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  4. 4
    mar38gr said:
    Oct 28, 2009 at 1:02 PM

    Thanks for the Rest of The Story Jeff: I am a fan of WWE with my Grandson and a Big fan of NASCAR and It was fun watching Kyle and Joey in the Arena. I think they did a very good job compared to other stars that have been on the show. Kyle has so much Charisma he even looked good when he made a mistake; and Joey's innocence will always make him a success. I was very proud of both of them, they did Nascar Proud.

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  5. 5
    daviclar38 said:
    Oct 28, 2009 at 1:37 PM

    Wrestling (this kind) is fake. It digusts me to see people spend their money to go see a choreographed wrasllin' match. Fake, Fake, Fake, Fake, Fake, Fake, Fake!

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  6. 6
    kyle10 said:
    Oct 28, 2009 at 5:03 PM

    Thanks for this Jeff, very amusing and entertaining.

    I didn't watch it "live" however because I prefer my "sports" to be un-scripted.

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  7. 7
    DonnaJR88 said:
    Oct 28, 2009 at 6:12 PM

    Great article, Jeff. It kept me laughing AND it made me dislike Kyle a little less! I can't decide if that's a good or bad thing.

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  8. 8
    Werner said:
    Oct 28, 2009 at 6:18 PM

    the WWE never claims to be a sport...it's entertainment...

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  9. 9
    KBfaninGA said:
    Oct 28, 2009 at 6:38 PM

    #8 - actually they don't claim to be a sport. The name of the organization is World Wrestling Entertainment and they call themselves "entertainers".

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  10. 10
    RonSchwalbe said:
    Oct 29, 2009 at 6:52 AM

    Fits nicely with the fabricated, scripted, "show" that NASCAR sadly has become.

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  11. 11
    bthompson133 said:
    Oct 29, 2009 at 2:53 PM

    they'll probably delete your comment 10

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  12. 12
    ROWDY said:
    Oct 29, 2009 at 5:45 PM

    riversb, Kyle has the NW Championship locked up. As far as his girlfriend, What does she have to do with anything?

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report
  13. 13
    Carol-88-fan said:
    Oct 30, 2009 at 9:53 AM

    I can't believe I agree with Rowdy on anything, but I do about the girlfriend.Unless the girlfriend, wife, mother or other family member is actually involved with racing, leave them alone.It's not their fault we don't like the person they happen to love.

    Report Abuse

    This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.

    » Confirm Abuse Report

Post a Comment

Disclaimer: All comments are subject to filtering for language, and libelous content. Comments are intended to encourage spirited debate and discussion about the subject matter contained within the articles and ARE NOT intended for personal or demeaning attacks directed at other users. We reserve the right to remove any comments deemed inappropriate. Users who violate this policy may be banned from posting comments on the site.

Comment Preview

Feb 9, 2010 at 8:26 PM
You said:

You must login before you can post comments or rate content.

If you don't have an account you can create a free one here.

NASCAR Schedules

spd

Gatorade Duel 1

Daytona International Speedway
02:00 PM, 02/11/2010

Poll PositionView All

After qualifying and the Budweiser Shootout, who is the favorite to win the Daytona 500?

Promotions

  • Tweet your thoughts about each race and join the conversation with other fans.

  • Drive an authentic NASCAR Sprint Cup car at the NASCAR Racing Experience.

Don't have an account yet?

Insiders Guide to NASCAR

Register with SceneDaily.com and get access to the following features:

  • FREE Insider’s Guide to NASCAR (available as a PDF download)
  • Daily NASCAR news updates delivered directly to your e-mail
  • Pre-race and Post-race emails delivered each race week
  • Ability to comment on blog and news articles
  • Information on new website features and upcoming contests
Create my Account

Login

Forgot Password?
Login or Create an Account