'Inside NASCAR' to premiere on Showtime Sports Feb. 10

By SceneDaily Staff
Tuesday, December 08, 2009

Showtime Sports has announced a multiyear deal with NASCAR to produce and televise premium television's first weekly highlights and analysis show dedicated to auto racing.

"Inside NASCAR" will premiere Feb. 10 at 10 p.m. EST immediately following the season finale of "Inside The NFL" and will consist of 38 one-hour episodes corresponding with the NASCAR Sprint Cup Series’ 38-week season.

Produced in conjunction with the NASCAR Media Group, the show will be taped at the new production facility at the NASCAR Hall of Fame in Charlotte. A host and analysts for "Inside NASCAR" will be announced in the coming weeks.

"NASCAR is one of the most powerful sports brands in the country," said Ken Hershman, senior vice president and general manager, Showtime Sports, "and we are proud to team up with them on this compelling new series."

The show will feature narrated highlights and in-depth analysis from each week's Cup race, exclusive audio and video reports about race week and in-depth feature stories plus forecasts on upcoming races and opinions on America's No. 1 form of motorsports.

"Given the level of access to drivers, tracks and teams afforded by NASCAR, we can offer something truly unique to both hard core and casual race fans," Hershman said. "We'll take viewers into new areas of the sport, into the hearts and minds of the world class drivers and teams and give them inside access to stock car racing and NASCAR like never before."

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