Final Atlanta TV ratings up 23.1 percent
By SceneDaily Staff
Friday, March 14, 2008
Fox's broadcast of last Sunday's Kobalt Tools 500 NASCAR Sprint Cup race at Atlanta Motor Speedway earned a final 6.4 Nielsen Media Research rating and a 15 market share, Street & Smith's SportsBusiness Daily reports.
The rating is 23.1 percent higher than the 5.2/12 Fox earned for the Atlanta race last year.
The Daily also reports that Speed says its coverage of Friday's Craftsman Truck Series American Commercial Lines 200 from Atlanta earned a 1.05 coverage rating, an increase of 31.3 percent from a 0.80 last year. This year's race was viewed by 753,000 households, up from 565,000 last year.
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