Final Atlanta TV ratings up 23.1 percent
By SceneDaily Staff |
Friday, March 14, 2008 3:00 AM EDT
Fox's broadcast of last Sunday's Kobalt Tools 500 NASCAR Sprint Cup race at Atlanta Motor Speedway earned a final 6.4 Nielsen Media Research rating and a 15 market share, Street & Smith's SportsBusiness Daily reports.
The rating is 23.1 percent higher than the 5.2/12 Fox earned for the Atlanta race last year.
The Daily also reports that Speed says its coverage of Friday's Craftsman Truck Series American Commercial Lines 200 from Atlanta earned a 1.05 coverage rating, an increase of 31.3 percent from a 0.80 last year. This year's race was viewed by 753,000 households, up from 565,000 last year.
