Daytona 500 date change likely if NFL moves Super Bowl to traditional 500 weekend

By Bob Pockrass – Associate Editor
Thursday, March 26, 2009
NASCAR Sprint Cup drivers compete in the Daytona 500 at Daytona International Speedway earlier this year. (Matthew Stockman / Getty Images)

NASCAR Sprint Cup drivers compete in the Daytona 500 at Daytona International Speedway earlier this year.

Matthew Stockman
Getty Images

NASCAR and Daytona International Speedway could have a huge scheduling conflict on their hands.

How big?

Super Bowl big.

Since 1971, the Daytona 500 has been scheduled for the Sunday prior to the third Monday in February (Feb. 14-20), which has recently been two weeks following the National Football League’s Super Bowl.

But the date of the Super Bowl could change. NFL owners talked earlier this week about adding one or two weeks to their regular-season schedule, which, depending on the number of preseason games, could make the entire length of the season up to two weeks longer. That would result in the Super Bowl scheduled on the traditional date of the Daytona 500.

The NFL won’t change its schedule, most likely, until its 2011 season, meaning the first potential conflict wouldn’t come until 2012 at the earliest.

NASCAR and Fox Sports officials are in a wait-and-see mode before commenting on what NASCAR would do, but it seems likely that the date for the Daytona 500 would have to change.

“I don’t think I can make a definitive answer to [changing the date], but I would have a hard time today seeing how that would work for everybody – working for the media partners, working for the sponsors that we share and quite frankly, working for the fan and the consumer base,” said Roger VanDerSnick, senior vice president for marketing and business operations for DIS parent company International Speedway Corp.

“I understand the NASCAR base pretty well, and there’s a fair amount of overlap. So why make that an issue when I think we’ve got several options so that it wouldn’t be?”

There already have been discussions as far as what date in February would work, depending on what the NFL does.

“We have our charts and our spreadsheets, and we’re confident that we can come up with a solution that will work for everybody,” VanDerSnick said. “The good news is the NFL schedules, as I understand it, are tied into their collective bargaining agreements as well as their broadcast contracts. … The timeline is more urgent for them in terms of [finalizing a date], and we’ll just sync up with that.”

VanDerSnick said he would like the Daytona 500 to still kick off the NASCAR season, which it has since 1982.

“It’s the heritage, it’s one of the things that makes the sport unique, it’s what sets apart Daytona International Speedway,” VanDerSnick said. “The crown jewel of the NASCAR season is the Daytona 500, and, in fact, it starts the season off with a bang. It’s very important that we start off the season with the Daytona 500.”

If there were any thoughts of trying to run the Daytona 500 on the same day as the Super Bowl, NASCAR and ISC likely wouldn’t have a willing customer in one of their most important customers – Sprint.

Sprint’s two main sports sponsorships are the NFL and NASCAR.

“If we end up in a position where the two marquee events for both sports are the same day, then we’re going to have to start asking questions about are we able to extract the best possible value from both sponsorships,” said Steve Gaffney, Sprint’s director of sports and entertainment marketing. “We don’t know that it’s going to be the case – it’s [probably] three years down the road, so there’s a lot of things that have to happen.

“But it does get to a question because there are many of us who are partners of both sports, we’d have to say, ‘Can we extract that value that we expect … from both of these sports if their marquee event is exactly on the same day?’ ”

What is the early answer?

“I have a hard time believing that would be beneficial to a partner in both sports,” Gaffney said.

Sprint wouldn’t try to order NASCAR to move the date of the Daytona 500 to not conflict with the Super Bowl, but it would make its position known, Gaffney said.

“It would be a little bit presumptuous for any one of us to say that we have that type of [scheduling] influence on any of the properties,” Gaffney said. “What we can say is ‘We’re a partner; we are invested in the sport. We want what’s best for the sport and for the fans.’ And then that translates into what’s best for us.

“For us, it would be, ‘Listen, this is what we need. How you guys get there is ultimately your determination, but this is what we need.’ ”

The news out of the NFL meetings earlier this week was not surprising, VanDerSnick said.

“It’s been on our radar for about a year,” VanDerSnick said. “We’ve considered it and discussed it. At the end of the day, working in concert with NASCAR, we have some options, and we’re confident that we’ll get a solution.

“NASCAR controls the schedule. We’ll work with them to find the right things. It’s important for us to develop a best and most optimal schedule – both for Daytona, obviously because of the importance of that event, but also for the rest of ISC schedule because it could have some impacts. It’s going to be the best thing we have for our race fans and attendees, our sponsors and our media partners.”

Comments

44 responses to "Daytona 500 date change likely if NFL moves Super Bowl to traditional 500 weekend". Post a Comment.
  1. 1
    Tim D (Green Bay, WI) said:
    Mar 26, 2009 at 2:46 PM

    How come the NFL doesn't work around NASCAR's schedule?

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  2. 2
    Howard Englishman said:
    Mar 26, 2009 at 2:50 PM

    Move Daytona up to Feb 1st and lets go to Vegas a week early. VEGAS BABY thats where its at.

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  3. 3
    Howard Englishman said:
    Mar 26, 2009 at 2:54 PM

    Vegas and the Cally

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  4. 4
    Anonymous said:
    Mar 26, 2009 at 2:59 PM

    Exactly, Why does NASCAR have to change because of the NFL? NASCAR already has the "rights" to that weekend in American sports. The NFL should either make sure the Super Bowl occures before or after the 500. I say cut out the off weekend before the Super Bowl and start the season a week earlier. Enough is enough, NASCAR should not play second fiddle to the NFL anymore. I'm amazed we are even having this conversation. Anyone think the NHL would change because of NASCAR?

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  5. 5
    Diamond_56 said:
    Mar 26, 2009 at 3:00 PM

    If the NFL wants to increase their schedule, let them start regular season in August, then everything else would stay the same.

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  6. 6
    Andrew Briscoe said:
    Mar 26, 2009 at 3:07 PM

    From what I understood of the NFL idea, if they extended to a 17 game season, it would just mean taking 1 preseason game away. I could have misunderstood it, but if that were the case, why would NASCAR be impacted?

    Plus, Sprint should be worrying about making money and keeping their current customers. Ever since they agreed to pay to sponsor NASCAR, their service has gone downhill and they've lost a ton of customers. Maybe they should be more concerned with improving their company instead of what sponsorships conflict with each other.

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  7. 7
    Kirk Grosch said:
    Mar 26, 2009 at 3:12 PM

    #1 Tim writes "How come the NFL doesn't work around NASCAR's schedule?" 1) Because they are the NFL 2) they've been around almost twice as long as NASCAR 3) their revenue, fan base and TV contracts significantly larger than NASCAR.
    The more appropriate question NASCAR should answer is why do you start the season with the equivalent of the Superbowl, the NBA Championship Game or the Final Game of the World Series? That has never made any sense and if anyone needs to change, it's NASCAR.

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  8. 8
    Dr. Spaceman said:
    Mar 26, 2009 at 3:12 PM

    The Super Bowl is the most watched TV event of the year. NFL gets dibs on the date because they are much more powerful than NASCAR. I don't really care when they run the 500. I'll watch no matter what.

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  9. 9
    Werner Boehmert said:
    Mar 26, 2009 at 3:19 PM

    i'm for starting the season earlier and then making the Super Bowl weekend an off week.......off topic...with all the bad talk about the CA race in here, why wasn't CA on the Scene's poll list?...

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  10. 10
    Terry Duling said:
    Mar 26, 2009 at 3:26 PM

    The NFL accomodating NASCAR? Now THAT'S funny!

    Hear, hear #7. NASCAR normally trots out their tired "but it's tradition" line only when it coincides with what they wanted to do in the first place, or more money.

    Move our Superbowl to the end of the season and let Homestead start the year off. Or replace the 500 with the 400 so things both start and end at Daytona, and give Homestead the summer date.

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  11. 11
    Anonymous said:
    Mar 26, 2009 at 3:32 PM

    NFL has a lot more power than Nascar.

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  12. 12
    Sheila Hawley said:
    Mar 26, 2009 at 3:36 PM

    So start the season a week later. And don't have a break after the fourth race. The weather might even be better for everyone that way.

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  13. 13
    Laura Sharp said:
    Mar 26, 2009 at 3:43 PM

    If NASCAR has to move because of the superbowl, let them move it one day ahead, and run the 500 on Saturday. I look forward to it being here after a long cold winter, and I wouldn't mind seeing it a day earlier!!!! Then the superbowl on Sunday,.. it would be a "super weekend"!!!!

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  14. 14
    Jim Bayliss said:
    Mar 26, 2009 at 3:44 PM

    Number 6, you are correct, at least to our Green Bay stations reporting, so far. They are pretty much on top of it. I am all for extending the "regular" NFL season, IF they get rid of the preseason games to make up the difference.

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  15. 15
    Travis Prochaska said:
    Mar 26, 2009 at 3:47 PM

    One thing that has to be considered is the tv contract NASCAR holds with FOX SPORTS. By this contract ... FOX holds exclusive rights to the DAYTONA 500 and the start of the season through 2014. This means to avoid a breach of contract, the 500 must remain during FOX's part of the schedule. Also, you have to consider that FOX carries the Super Bowl every three years. So FOX is a significant player in this choice as well. Probably more so than Sprint. I have to agree with what was stated above. Start the NFL season sooner and leave the traditional dates alone when it comes to the weekend of the Super Bowl and Daytona 500.

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  16. 16
    tanya hockley said:
    Mar 26, 2009 at 3:57 PM

    thats nuts daytona been on that date for years why change it now what the hell are they thinking.

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  17. 17
    Darrel Jenner said:
    Mar 26, 2009 at 4:12 PM

    Maybe nascar could move it's "super bowl to the last race of the season.

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  18. 18
    randy hayes said:
    Mar 26, 2009 at 4:39 PM

    The NFL needs to disappear.either that or start their regular season in August with no bye weeks.

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  19. 19
    Marty Harkins said:
    Mar 26, 2009 at 4:53 PM

    Hey Guys, remember a few years ago when some clown named Brian France came up with an idea called the chase? In his words, "The chase is a way to compete head to head with the NFL".
    It looks like France may compete head to head with the NFL with the superbowl and the Daytona 500 on the same day. I remember in 1976 when the superbowl was on the same day as the season opener in Riverside, Ca. Although there was no TV deal at the time, from what I can remember attendance wase'nt bad. Anyway if my teams not in the superbowl I don't care for it.

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  20. 20
    Marybeth Wallick said:
    Mar 26, 2009 at 5:01 PM

    If the NFL started a week earlier in Aug. and then did not take an off-week between the end of their regular season and the Super Bowl, it could work. :)
    Marybeth

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  21. 21
    Jay Hauser said:
    Mar 26, 2009 at 5:53 PM

    The way February works right now is almost perfect. The Superbowl, Daytona 24 Hour race, and Daytona 500 all get to go on with no scheduling conflicts. It's up to the NFL on this one. Start the football season a few weeks earlier, or go ahead and be morons by ruining February. I know Nascar and the NFL are competing head to head for many things, but noone will win if this gets out of hand.

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  22. 22
    Gene Watkinson said:
    Mar 26, 2009 at 5:56 PM

    Seeing Nascars Previous track record. There going to do where THEY can make the most money. " It's ALL about ME "

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  23. 23
    Anthony Hester said:
    Mar 26, 2009 at 5:58 PM

    Start race like it used to start; 12 noon.

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  24. 24
    james trow said:
    Mar 26, 2009 at 6:06 PM

    i agree with comment 23 start all the races at the same time locally day races at noon and night races at 630

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  25. 25
    Jim Bayliss said:
    Mar 26, 2009 at 6:48 PM

    Actually I liked the 2:30 starts most weeks in the fall so I could watch the noon Packer games.

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  26. 26
    keith yocum said:
    Mar 26, 2009 at 9:20 PM

    I have no idea why they call The Daytona 500 Na$cars super bowl. Yes its their biggest race but it has nothing else in common and never will. Moving the 500 to the end of the season would be a big mistake because crowning the champ would take away from winning the race if it is not the same team. Starting and finishing the season in Daytona would be a bigger mistake they are having a hard enough time selling tickets to both events there now and placing them 3 months apart would not help. Remember by Na$car's view of things Daytona should be considered a small market and the attendance with the backstretch closed this summer will not be bigger than alot of the tracks with 2 dates now. Both races at Dover this season will have as many or more tickets sold as both Daytona races.

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  27. 27
    Anonymous said:
    Mar 26, 2009 at 10:00 PM

    Can't I'm not Robert Richardson!!!

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  28. 28
    Stephan Hanford said:
    Mar 26, 2009 at 10:04 PM

    I used to care about the Super Bowl, but no longer. I would chose the 500 over the Super Bowl. Face it the NFL championship has become a dull boring "circus"(hey I know that's a contradiction, but its's a description.

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  29. 29
    Roberta Evans said:
    Mar 26, 2009 at 10:12 PM

    I believe the Super Bowl officials should keep their date for the game and leave the Daytona Race alone. The Daytona Race has been around alot long then the Super Bowl. So leave the Daytona Race alone.

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  30. 30
    clinton pillow said:
    Mar 26, 2009 at 11:34 PM

    Does anyonw know what has happened to BERNADETTE MOTHERWAY??? I sure do miss reading what she always had to say, She is a verry sharp race fan. I sincerely hope nothing has heppened to her, or her family.

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  31. 31
    CARLA BURKHART said:
    Mar 27, 2009 at 7:16 AM

    Give me a break, Leave Nascar alone! The only change NASCAR should make is to start day racing earlier and night racing later. I don't care what the NFL does and why are they adding more games, to try and justify the salaries.
    People that are fans of both will just have to make choices. Besides starting earlier in Feb for the Daytona you will still be in the winter there. In 2010 it will be my PARENTS 49th trip to Daytona for the 500 and my 35th, we have seen many changes and they aren't always fan friendly. So maybe the LOYAL fans of nascar should be considered.

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  32. 32
    BRIAN HAUCK said:
    Mar 27, 2009 at 7:54 AM

    "To hell with the NFL" They just think they are all that and can mess with anybody's season? Run them both the same day! NASCAR fans will watch the race anyhow! I am all for a noon start, this way we can "finish" the race instead of this year's fiasco!

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  33. 33
    Kyle Newton said:
    Mar 27, 2009 at 8:36 AM

    I hate football, especially now if it's gonna interfere with the only sport I care about. That just plain sucks! NASCAR needs to defend it's turf.

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  34. 34
    Kyle Newton said:
    Mar 27, 2009 at 8:38 AM

    I hate Football! Hate it Hate it Hate it! Now its gonna make NASCAR wait a week probably. They should just stay were they are at!

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  35. 35
    Sam Steadman said:
    Mar 27, 2009 at 9:23 AM

    I don't think the issue is having the Super Bowl and the 500 on the same date. I think the Super Bowl was on the off week between the Rolex 24 hour race and the Qualifying weekend. So if they move it one week I don't see it as a big deal. The Super Bowl wouldn't start until after everything is over.

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  36. 36
    Anonymous said:
    Mar 27, 2009 at 11:25 AM

    Have you concered the fans that bought time share in Daytona for that week and what they would loose????

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  37. 37
    Rod Kochersberger said:
    Mar 27, 2009 at 12:55 PM

    If the NFL was truly concerned about limiting preseason games then start the season early when adding games! I personally think its crazy, with this economy, to even consider adding game to a schedule! Plus, you know it will happen......the more games played, the more money these athletes will want! 20 yrs later and its still relevant....."just say NO"!

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  38. 38
    Ron Bleile said:
    Mar 27, 2009 at 3:15 PM

    I can't even think about the logistics of changing the date of the race, because if you go later in the month, then you could possibly be dealing with bike week which usually happens 1 to two weeks later than the Daytona 500.

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  39. 39
    Sly Mongoose said:
    Mar 27, 2009 at 5:55 PM

    If the NFL, cut back to two pre-season games started the regular season games in August (when the 3rd preseason game would normally start), this wont change a thing. Are they saying that they will start training camp later? If not, this is a non-issue isn't it?

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  40. 40
    Anonymous said:
    Mar 27, 2009 at 10:55 PM

    Why cann't everyone just wait and see. Then once the one's with authority have it figured out, we might have a say.
    By the way, I have no clue what happened to BMotherway. Pray for my friend with cancer, he's not even 20 yet. :-(

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  41. 41
    Anonymous said:
    Mar 27, 2009 at 11:02 PM

    OMG! You guys are aruging over something that is years away, instead of living in the present. We can still watch the two events on their proper dates for three years! Get a grip!
    Please pray for my young (like not even in college) friend who was just told he has cancer. Thanks!

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  42. 42
    Jeff Hoehn said:
    Mar 28, 2009 at 9:05 AM

    I also agree with comment #23. Start the race at it's original time around 12:30 or 1:00 pm that way it would be over before the start of the Super Bowl I realize that might mean that if you want to watch all the mish mash leading up to the race i.e. singers, endless commentary, and interviews, you might have to turn on your tv by 9:30 or 10:00 am. Of course Nascar could eliminate that situation by just forgetting about trying to copy the NFL and all their Super Bowl pre-game mish mash and have no more than a half hour of pre-race activitie like it used to be. Judging by the letters I've read in Nascar Illustrated and Nascar Scene since Daytona, the great majority of race fans would approve of that !

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  43. 43
    James Curci said:
    Mar 28, 2009 at 7:10 PM

    To hell with that idea, let the NFL have one less exhibition game and start their season earlier.

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  44. 44
    B HAUGE said:
    Apr 2, 2009 at 7:39 PM

    NFL or NASCAR???
    This is like which comes first, the chicken or the egg? NASCAR has had this date for years. I would certainly think that the sport that presently has the date in their season should pervail(NASCAR) and the secondary sport (NFL)wishing that date would alter their schedule to accomodate their needs. Start a week earlier,eleminate the off weekend after the regular season. WHO in their right mind wants to play a sport like football in the fowl weather that January & Feb. brings, not to mention the fans expected to pay scalper prices to see those COLD games. Wake up folks, there are enough days in the year to keep everyone happy. Don't impose upon each other for the "SUPERBOWLS" of our sports and make the fans chose. Keep the identities of our sports as is.Think of the fans and put GREED aside for once.

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NASCAR Schedules

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Gatorade Duel 1

Daytona International Speedway
02:00 PM, 02/11/2010

Poll PositionView All

After qualifying and the Budweiser Shootout, who is the favorite to win the Daytona 500?

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