Daytona 500 TV rating higher than last year
By SceneDaily Staff |
Monday, February 18, 2008 3:00 AM EST
Sunday's running of the Daytona 500 NASCAR Sprint Cup Series race on Fox scored increased average audience, total audience and household ratings compared to a year ago, according to fast national figures released today by Nielsen Media Research.
The 50th Daytona 500 averaged 17.8 million viewers, a 1 percent improvement over last season (17.5 million). It was also the second
highest-rated and second most-watched 500 ever on Fox, trailing the 2005 race in both stats.
All three NASCAR on FOX events televised during Speedweeks posted improved ratings and viewership.
According to a network news release, 33.5 million Americans watched at least part of the race.
