Dale Earnhardt Inc. appoints two new executives

By Dave Exum
Thursday, April 09, 2009

Dale Earnhardt Inc. President and CEO Teresa Earnhardt announced the appointments of two executive leaders for the company on Thursday.

Jeff Steiner was named executive vice president and general manager responsible for the oversight and management of DEI, the Dale Earnhardt Foundation and special initiatives relating to Earnhardt properties.  Steiner began his role at the company on April 1.

Chad Warpula was appointed as executive vice president and general counsel for DEI. Warpula will oversee the Earnhardt Ganassi Racing with Felix Sabates NASCAR Sprint Cup team and handle all legal matters for DEI, EGR and Earnhardt-Childress Racing. Both executives will report to Teresa Earnhardt.

DEI's racing profile has changed in the last few months as its Sprint Cup operation is now operated by Earnhardt Ganassi Racing, which was formed in November by the merger of DEI and Chip Ganassi Racing.

DEI also has a stake in Earnhardt-Childress Racing Technologies engines in addition to overseeing the Dale Earnhardt Foundation and a legacy program for the late Dale Earnhardt. It also could field cars in other series besides Cup.

"I am pleased to make these announcements today," Earnhardt said in a news release. "Jeff and Chad are progressive leaders who will move our company into the future, as we adjust to the new global business climate, while continuing the legacy of Dale and the company he and I founded more than 25 years ago. We look forward to achieving great success together."

Steiner, 44, comes to DEI as a global operating and business executive with more than 23 years of senior management experience, having served in leadership positions at Johnson Controls Automotive Systems Group as Vice President and General Manager, and at American Specialty Cars (ASC) as Executive Vice President and Chief Marketing Officer.

Warpula, 35, is a legal and operations professional who has worked with DEI since 1999, serving as the company's legal advisor while employed as a partner at the national law firm of Alston & Bird, LLP.
 

Comments

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  1. 1
    Howard Englishman said:
    Apr 9, 2009 at 9:49 AM

    Did you all read that real good? The company Sr. and Her founded. Teresa can do what she wants with her company. If she wants to shut it down, so be it. its hers so let her do what she wants with it.

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  2. 2
    Carol Haines said:
    Apr 9, 2009 at 10:10 AM

    Howard, you are right,she can do what ever she wants with the company and the number,because most people don't care about either anymore. The 8 will forever be the number Jr made famous and now it's the 88. He drives for HMS and seems very happy there and that's what we care about. By the way Jeff Glucks article.

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  3. 3
    angela conley said:
    Apr 9, 2009 at 3:20 PM

    I agree Carol, I don't care who she hires - they all eventually leave. I see that Steiner will be in charge of the Dale Earnhardt foundation. That's all she cares about! I don't care if she gets out or stays in...the interest is gone. And for Jr....it's the best move he could have made. I'm now so into the "88"!

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  4. 4
    Randy Quesenberry said:
    Apr 9, 2009 at 3:36 PM

    Well I was wrong again, I thought her two new execs was beavus and butthead.

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  5. 5
    Shelley Phillips said:
    Apr 9, 2009 at 3:54 PM

    So they are hiring more executives, while laying off the staff from the 8 crew. Bet they all just love that!

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  6. 6
    Bob Koba said:
    Apr 9, 2009 at 4:10 PM

    Its her company to do as she pleases.

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  7. 7
    Kirk Grosch said:
    Apr 9, 2009 at 4:44 PM

    Bob you're right, it's Teresa's ship to sink and there are now two new additions to the dance band on the Titanic. Hope they remembered their life preservers. In time, they'll probably need them.

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  8. 8
    Bruce Morgan said:
    Apr 9, 2009 at 5:09 PM

    Too little, Too late.

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  9. 9
    David Marks said:
    Apr 9, 2009 at 5:18 PM

    Hopefully these 2 can help DEI and EGR improve. I doubt it though. Unfortunately it seems that DEI is nothing without Dale JR. And from the way JR has been running since leaving, it seems he is nothing without DEI. No disrespect towards JR. Even with the best equipment, if your heart isn't in it.....

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  10. 10
    Sam Steadman said:
    Apr 9, 2009 at 6:37 PM

    Howard has been the one constantly backing Teresa and saying she ran DEI and was the brains of the company. Well Howie, if she's that good, why did she bring in someone to take over the day to day operations? Do you think she's finally figured out (after it's too late), that she screwed the company up?

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  11. 11
    Grover rickman said:
    Apr 9, 2009 at 8:36 PM

    Howard Relax,we all got it, she can do what she wants to but that doesn't make it right.She only cares about sales of Dale Sr.merchandise not the cars or the people who built them and made them run,The same people that Dale Sr. LOVED. Good Luck Teresa & Howard YA'll will need it.

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  12. 12
    robert mcleester said:
    Apr 9, 2009 at 8:41 PM

    Howard,it's obvious anything that is remotely connected to dale jr you go on the attack. do you mean to say that you believe that if dale jr was still racing the #8 teresa would'nt be better off and the organization teresa heads would'nt be better off?

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  13. 13
    Howard Englishman said:
    Apr 9, 2009 at 8:44 PM

    Sam, Teresa hasn't been active in the company since 2003. She brought people in there because she doesn't want to be around racing. All Srs merchandise sales goes to the kids NOT her.

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  14. 14
    Patsi Wilbanks said:
    Apr 9, 2009 at 8:55 PM

    Howard is really Teresa in disguise!!!

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  15. 15
    Sam Steadman said:
    Apr 9, 2009 at 9:21 PM

    I think he wants to marry her.

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  16. 16
    Werner Boehmert said:
    Apr 9, 2009 at 9:25 PM

    i tend to listen to people who have the inside trak to the sport, rather then all of the other so called "experts" that make comments here...i used to be in a forum that had "experts" degrading a certain person in the group...turns out that person was the CEO of the company who's product we used...

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  17. 17
    Kimba said:
    Apr 9, 2009 at 10:13 PM

    Why is it that they hire new execs, while their livelyhood is going under?? Teresa must want that, or she would open her eyes and see that they didn't need to hire new execs, they need the money to keep the race teams going!! Poor choice if you ask me!

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  18. 18
    Bernie said:
    Apr 9, 2009 at 10:18 PM

    I'm not following. I thought DEI no longer existed; or does it on paper?

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  19. 19
    Jim Bayliss said:
    Apr 10, 2009 at 12:18 AM

    Really doesn't make much difference one way or the other to me, since they are driving Chevrolet's anyway. They will all go down when General Motors does. Now on top of it, the government is stopping GM from auctioning off a lot of the cars they were selling to recover some working capital with at Barrett-Jackson in Florida. WHAT next? LOL.

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  20. 20
    jeff reiman said:
    Apr 10, 2009 at 7:04 AM

    Yet another Teresa article. She reminds me of the failing financial institutions and the auto industry. Change a few names and it amounts to the same thing...POOR MANAGEMENT!

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  21. 21
    Ginger said:
    Apr 10, 2009 at 9:50 AM

    Howard, All Srs merchandise sales goes to the kids NOT her.????????? Where on earth did you get this from?

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  22. 22
    Sylvia Bell said:
    Apr 10, 2009 at 10:48 AM

    People,people please....just ignore this Howard person, and maybe he'll go to the MSN chat room, where he belongs.....lol

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  23. 23
    Howard Englishman said:
    Apr 10, 2009 at 10:57 AM

    That's right Ginger, The one remaining MA Merchandise trailer for Sr. that goes to all the races and all the Legacy proceeds gets divided up between charities and the kids. Dale Earnhardt Chevy in Newton is included as well in that. That is the way Sr left it.

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  24. 24
    Buddy Graham said:
    Apr 10, 2009 at 11:15 AM

    I thought race teams brought in sponsers with money to invest. Lawyers and manangement just suck up the profits like leaches.
    Throw in the towel Teresa, it's over.

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  25. 25
    diane dale said:
    Apr 10, 2009 at 9:15 PM

    Howard you are right about one thing. She can run her business any way she wishes. I do not care. Wish her no ill will.
    It's her business no longer the Earnhardts. Dale Junior thankfully is racing elsewhere.
    I also, do not care about how much you hate Dale Junior. You will never change my opinion (and yes this lowly fan has a right to my opinion).
    Smug people who think they know it all turn most people off.

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  26. 26
    Carol Haines said:
    Apr 11, 2009 at 11:07 AM

    Diane, I couldn't have said it better. I'd like to know why Howard dislikes him so much. With most of the people who don't like him, it's because they think he's overrated or he's just not their favorite. With Howard it gets really personal. Another thing, why should anyone care if we like and support Jr or any other driver?

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  27. 27
    Melanie Springer said:
    Apr 11, 2009 at 12:27 PM

    DEI was created by Dale E Sr. for the development of his kids Kerry, Kelly and Dale Jr if they chose to have a racing career. DEI WAS Dale Sr's dream and as the wife of DE Teresa helped with that dream. The untimely death of DE Sr sent DEI into a new deminsion, Teresa was not and is not equiped to run a multifaceted race organization that's why all the hiring of top level staff. Max Siegle tried to get DEI up front, but the non communication between Jr and Teresa led to the split, which is now the result of the demise of DEI as we knew it. I read with amazement what Chip G said in defending Teresa about the sniping she has been getting since Jr left...my motto is if you can't take the HEAT then stay out of the kitchen. Jr had moved on and so should the rest of us, DEI had a good run, there are good memories, it's now time to focus on the future and wish them luck in the future.

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  28. 28
    Howard Englishman said:
    Apr 11, 2009 at 6:39 PM

    Melanie, you don't know what your talking about. DEI was formed by Sr and Teresa with Teresa running the day to day operations since day 1. I was there in 98 and 99 with Steve and when Dale won his Nationwide Championships. it was her in VL standing side by side with Dale. I know, I still look at the shots I took of them in Homestead.

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  29. 29
    gwen susie said:
    Apr 12, 2009 at 8:10 PM

    Howard why do you change your story?? Every article you have posted on you have said, Teresa Earnhardt founded DEI. Now since Teresa said her and Dale founded it you change your story. DEI was founded two years before Dale and Teresa were even married...

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  30. 30
    Howard Englishman said:
    Apr 13, 2009 at 12:43 PM

    I didnt change my story at all. Teresa, whom he married in 1982 but met in 1978 formed the race team and merchandising corporation in 1980. 2 years before they married.

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