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Crown Royal to honor Jamie McMurray's Talladega victory with $10,000 donation
By SceneDaily Staff
Friday, November 06, 2009
Crown Royal, a subsidiary of Diageo and primary sponsor of Roush Fenway Racing's Jamie McMurray in the NASCAR Sprint Cup series, is making a donation in honor of the driver's recent victory at Talladega Superspeedway.
The company will make a $10,000 donation to The Century Council in McMurray’s name. Should the Roush Fenway driver win a second consecutive Cup race by taking the checkered flag in this weekend's Dickies 500 at Texas Motor Speedway, Crown Royal will pledge an additional $50,000 in an effort to raise awareness for drinking responsibly.
The Century Council is a charitable organization that along with Diageo – its leading contributor – and Crown Royal, is committed to eliminating drunk driving and promoting responsible decision-making as it pertains to consuming beverage alcohol.
McMurray finished third at Texas last season, the first of a trio of third-place finishes for the team.
“Jamie’s Talladega win has provided the perfect opportunity to congratulate him and the team, as well as give them added incentive to support such a great cause if they repeat the victory,” said Guy Smith, executive vice president, Diageo and Crown Royal. “When a NASCAR driver celebrates a triumphant finish at the podium, fans will notice they celebrate with a bottle of champagne. This time, the celebration will be with Crown Royal, and we’ll be writing a $50,000 check.”
Mentioned Drivers: Jamie McMurray
2009 Sprint Cup Race for the Chase Standings
Driver Standings after the Checker O'Reilly Auto Parts 500
| 1 | Jimmie Johnson | 6492 |
| 2 | Mark Martin | -108 |
| 3 | Jeff Gordon | -169 |
| 4 | Kurt Busch | -211 |
| 5 | Tony Stewart | -285 |
| 6 | Juan Pablo Montoya | -289 |
| 7 | Greg Biffle | -321 |
| 8 | Denny Hamlin | -352 |
| 9 | Ryan Newman | -411 |
| 10 | Kasey Kahne | -476 |
| 11 | Carl Edwards | -520 |
| 12 | Brian Vickers | -666 |
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Comments
2 responses to "Crown Royal to honor Jamie McMurray's Talladega victory with $10,000 donation". Post a Comment.
Anonymous said:
Nov 6, 2009 at 12:48 PMCool. I'll drink to that .
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» Confirm Abuse Reportomgtkk said:
Nov 9, 2009 at 9:58 PMNice gesture, especially in light of their moving to a different car/driver for next year...... if Diageo wanted to 'go the extra lap', they could have split the donation - half to their charity and the other half to Jaime's Autism Foundation.
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