Crown Royal to honor Jamie McMurray's Talladega victory with $10,000 donation
Crown Royal, a subsidiary of Diageo and primary sponsor of Roush Fenway Racing's Jamie McMurray in the NASCAR Sprint Cup series, is making a donation in honor of the driver's recent victory at Talladega Superspeedway.
The company will make a $10,000 donation to The Century Council in McMurray’s name. Should the Roush Fenway driver win a second consecutive Cup race by taking the checkered flag in this weekend's Dickies 500 at Texas Motor Speedway, Crown Royal will pledge an additional $50,000 in an effort to raise awareness for drinking responsibly.
The Century Council is a charitable organization that along with Diageo – its leading contributor – and Crown Royal, is committed to eliminating drunk driving and promoting responsible decision-making as it pertains to consuming beverage alcohol.
McMurray finished third at Texas last season, the first of a trio of third-place finishes for the team.
“Jamie’s Talladega win has provided the perfect opportunity to congratulate him and the team, as well as give them added incentive to support such a great cause if they repeat the victory,” said Guy Smith, executive vice president, Diageo and Crown Royal. “When a NASCAR driver celebrates a triumphant finish at the podium, fans will notice they celebrate with a bottle of champagne. This time, the celebration will be with Crown Royal, and we’ll be writing a $50,000 check.”
