Coors Light to sponsor DEI's No. 01 Chevy
By SceneDaily Staff |
Thursday, February 21, 2008 3:00 AM EST
Dale Earnhardt Inc. officials announced Thursday that Coors Light will sponsor Regan Smith’s No. 01 Chevrolet for the next two Sprint Cup races at California Speedway and Las Vegas Motor Speedway.
Smith’s No. 01 entry will carry logos highlighting Coors Light’s status as the “official beer of NASCAR and NASCAR fans everywhere.”
“We’re thrilled that we have the opportunity to partner with DEI to feature our new NASCAR relationship in a couple of early season races,” said Bryce McTavish, vice president of sponsorship and channel marketing, Coors Brewing Co.
Coors Light replaced Budweiser as the official beer of NASCAR for the 2008 season.
Financial terms of the sponsorship were not disclosed.
