Coke Zero 400 TV ratings off 18.4 percent
By SceneDaily Staff |
Wednesday, July 08, 2009 3:00 AM EDT
TNT says its coverage of Saturday night’s Coke Zero 400 NASCAR Sprint Cup race at Daytona International Speedway earned a 3.1 household rating from Nielsen Media Research.
The rating was 18.4 percent lower than the 3.8 TNT earned for the race in 2008, and a spokesperson noted this year’s race fell on the July 4th holiday, which is traditionally a weak time for television ratings.
