CAROLYN BREWSTER: New Hampshire going the extra mile to increase awareness of accessibility program
Officials with New Hampshire Motor Speedway have come up with a comprehensive accessibility guide to aid those with limited mobility. // Archive, NASCAR Illustrated
FAN COMMENTARY
Heaven help me if I have a blister on my foot when I have to walk the track – nothing but complaints. Debilitating? No, but certainly uncomfortable. However, watching a gentleman who was unable to bend a leg attempt to negotiate the steps on his way to his ticketed seat in the grandstand gave me an appreciation for the ease I have functioning at the track even with a Barbie Band-aid on my heel. The mobility demands at all NASCAR venues seem inconsequential, until or unless, they define the entire experience.
At a time when many tracks are trying to lure new fans with theme-based gimmicks, New Hampshire Motor Speedway has instead turned its attention to a population that is often dismissed or overlooked – those with limited mobility.
Whether it’s a short-term impediment such as a broken leg or a lifetime challenge such as asthma, anything that could hinder one’s ability to move far distances or overcome obstacles such as steps can make attending a race a difficult and daunting proposition.
While all NASCAR tracks are ADA compliant, NHMS has taken it one step further to benefit its fans. I think of it as “extra credit.” Instead of the obligatory one paragraph explanation online stating that, yes, the track is in fact handicap accessible, NHMS has partnered with Access Insights to create a detailed Accessibility Guide. The guide, currently available online, lists the services available, phone numbers, maps, and considerations in building a day plan for the track.
As a fan, I love the fact that all the services that already exist at NHMS are pulled together and streamlined for our benefit – and especially for those with mobility limitations. There are fans that stay away from races, and sporting events in general, because of the potential scenarios that could happen while navigating a huge facility in large crowds. This simple guide connects the fans with the resources at the track so they can feel comfortable and confident to enjoy NASCAR in person.
Reduced ticket prices, wider seats, fireworks and concerts are all great ways to enhance the “fan experience.” But, I can think of no better way to improve the fan experience than by making the experience more easily accessible for fans. Bravo, New Hampshire.
