Atlanta Motor Speedway-Pep Boys settle dispute over sponsorship
By Bob Pockrass - Associate Editor
Monday, July 06, 2009
The Pep Boys Auto logo adorns the pace car used in last year's Sprint Cup race at Atlanta Motor Speedway.
Atlanta Motor Speedway
Courtesy
Atlanta Motor Speedway and Pep Boys have reached an out-of-court settlement of the track’s lawsuit against the auto parts retail chain over the title sponsorship of the Sept. 6. Sprint Cup race at the track, according to documents filed in U.S. District Court in Atlanta.
The settlement was not filed with the court, but an AMS spokesman indicated that the race will remain being called the Pep Boys Auto 500 this year.
AMS had sued Pep Boys over non-payment of a portion of its $1.6 million naming-rights fee for this year’s race. Pep Boys paid $1.4 million in the first year of the two-year deal but missed a payment for this year, prompting AMS to file suit.
Pep Boys had claimed in court documents that moving the date from late October to Labor Day weekend didn’t fit into its marketing plan.
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5 responses to "Atlanta Motor Speedway-Pep Boys settle dispute over sponsorship". Post a Comment.
motorsportsphotography said:
Jul 6, 2009 at 9:11 AMPut a couple of extra banners and flags up.
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» Confirm Abuse Reportblackstar said:
Jul 6, 2009 at 10:26 AMStill cheaper than four comericals for the Super Bowl.
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» Confirm Abuse Reportgrovertoys said:
Jul 6, 2009 at 7:02 PMPep Boys were not the only ones P.O'd by the loss of a chase race for a ho~hum Labor Day race.
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» Confirm Abuse ReportWerner said:
Jul 6, 2009 at 7:49 PMsee..things can be worked out without having to go to court....
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» Confirm Abuse ReportBILLFAN50 said:
Jul 7, 2009 at 8:15 AMwas this a battle between Manny,Moe,&Jack vs.Larry,Curley,& Moe.
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