Aflac adores Carl Edwards but doesn't endorse garage scuffle

By Bob Pockrass - Associate Editor
Wednesday, December 03, 2008
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Carl Edwards, driver of the No. 99 Roush Fenway Racing Ford, won a career high nine races in 2008 in the NASCAR Sprint Cup Series.

Geoff Burke
Getty Images for NASCAR

NEW YORK – Aflac loves Carl Edwards and is paying big money to pair him with its iconic duck in commercials and on the hood of his car, but the company would like to not see its driver pictured scuffling with other drivers in the NASCAR Sprint Cup garage area.
 
Aflac Vice President Al Johnson, speaking at the Street & Smith’s Motorsports Marketing Forum on Tuesday, talked about the line drivers have with their sponsors in showing their emotions.
 
“Obviously, we’re very protective of our brand,” said Johnson, who oversees all advertising for the company. “We certainly don’t want garage scuffles going on or things to happen … whether it’s a celebrity that’s in one of our commercials on down to a sports star.
 
“But we do want people to be true to themselves.”
 
Johnson said he believes his company has found the right person in Edwards and doesn’t want the Roush Fenway Racing driver to hide his passion. Aflac just doesn’t want it go overboard as it did in the Lowe’s Motor Speedway garage area when Edwards and Kevin Harvick got in a brief shoving match this year.
 
“We want someone like Carl Edwards, who has certain beliefs, sticks by them and stands up for them because that’s the way we are as a brand as well,” he said.
 
NASCAR has tried to be more lenient in penalizing drivers who show their emotion. NASCAR Chairman and CEO Brian France said that the commercial element of the sport cannot hold back the personalities. But there is a time when officials have to get involved.
 
“There’s limits of course, but in general, we want them to be more expressive,” France said. “We’ve actually eased up, if you look at the penalties we issued in 2008. Every commissioner worries about escalation. … We’re out there with 3,000-pound cars, so there are limits when we say, ‘Express your emotions.’
 
“But if you’re upset and you’re mad and you’re in the heat of competition, do we want you to walk around if you’re in a library? Of course not. We want you to express your emotions.”
 
Johnson said Aflac feels as if “we’ve got the right personality for our brand,” and it needs Edwards to engage the fans with his personality.
 
“We don’t sit there and say, ‘Hey, Carl, you have to act a certain way or do a certain thing,’“ Johnson said. “Obviously, we have things in our contract to protect ourselves.
 
“If he becomes this watered down, corporate spokesperson, just becomes vanilla, it doesn’t help us. ESPN is not going to want to talk to him because he’s going to give the same old spiel and is going to turn the viewers off. We think it’s important for the driver to have that right personality and for us as a company and a partner, not to bring him down but build his brand up as well.”

Comments

43 responses to "Aflac adores Carl Edwards but doesn't endorse garage scuffle ". Post a Comment.
  1. 1
    Sarah Oxfurth said:
    Dec 3, 2008 at 2:01 PM

    I can't figure out what they're saying...don't get in a scuffle, but don't be "vanilla." Don't get too heated, but be sure to keep your emotion. How the heck is he supposed to do that? That's nuts.

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  2. 2
    Mike Butler said:
    Dec 3, 2008 at 3:26 PM

    They might be saying, no more grabbing people by the neck. Otherwise, you are right, I don't know what they want.

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  3. 3
    48 Addict said:
    Dec 3, 2008 at 3:31 PM

    I would be really sad if Carl toned anything down. I would like to slap Harvick myself.

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  4. 4
    Ken Matthews said:
    Dec 3, 2008 at 3:38 PM

    Boys will be Boys, leave 'em alone and you will see the best of all of 'em.

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  5. 5
    Shirley Welborn said:
    Dec 3, 2008 at 3:58 PM

    When the drivers confront each other outside of the cars in places like the garage or the haulers, they should be able to speak their minds. Officials should make sure no one is hurt and nothing is broken in those areas, but let the guys let off steam. If they do something while in the cars, like Kyle Busch at Bristol running into Carl after the race, that should be penalized. Carl just retaliatied & both were in trouble. The cars are not the problem when these issues arise, the drivers that control them are. If it is only a personality clash like the one between Harvick & Edwards, so what. The sponsors will have to make sure their drivers behave if this is the way they want it. Drivers get mad and they need to let off steam. It just doesn't need to be done in the cars. That should be harshly punished so it will cease, especially while on the track or the pit road.

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  6. 6
    Meg said:
    Dec 3, 2008 at 4:08 PM

    Let Aflac see if they can find another driver who is more mellow than Carl... For crying out loud, they are just trying to squeeze a bit more publicity by whining about this... It's NASCAR, deal with it !!

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  7. 7
    marian mcclain said:
    Dec 3, 2008 at 4:16 PM

    Seems that Carl has trouble getting along with most of the drivers. HE is a hot head and I wouldn't want him to represent me in any way. Go KEvin.

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  8. 8
    marian mcclain said:
    Dec 3, 2008 at 4:18 PM

    Mellow. How could anyone think Carl is melow. Kevin is not the first person he has had a fit and went off on.

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  9. 9
    Meg said:
    Dec 3, 2008 at 4:27 PM

    Kevin Harvick is so cocky and arrogant. I'd have Carl drive my car 100x's quicker than Harvick. If he didn't drive for Roush, then I'd cheer for him all the time.

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  10. 10
    Scott Baker said:
    Dec 3, 2008 at 4:33 PM

    Carl's a good spokesman for AFLAC. Shows that he wants to win but isn't an idiot.

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  11. 11
    Anonymous said:
    Dec 3, 2008 at 5:03 PM

    I wish people would stop trying to make Carl a bad guy. It's impossible. Kevin called him a pansy which he clearly isn't. He is the opposite, a very manly man. I agree with 48 addict. I would like to slap Harvick as well.

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  12. 12
    Kyle Ocker said:
    Dec 3, 2008 at 5:12 PM

    I forgot about it until they went and brought it up again. it wasn't a big deal, why can't these idiots at Scene Daily let this stuff die. They are generally a good site, better then Jayski, but SD, we don't care about this anymore.

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  13. 13
    Werner Boehmert said:
    Dec 3, 2008 at 5:39 PM

    the making of another goody 2 shoes NASCAR clone..
    good grief...

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  14. 14
    heather boise said:
    Dec 3, 2008 at 5:46 PM

    i dont know why aflac would want to sponsor cousin carl any way hes one of the biggest fighters in nascar so how do they think they are going to controll carl and have a good image for them anyway carl edwards is about as bad as kyle busch with his temper and crashing people out carl should be sponsored by someone else i think the sport would be better off without carl and kyle

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  15. 15
    Art Sheeler said:
    Dec 3, 2008 at 5:52 PM

    The amount of $ that Aflack has invested in Carl! Of course they are going to milk it as long as they can. Also, read between the lines and then put yourself in their shoes. As for 7&8 how many times has Havick tried to puch someone's eyes out. As far as I am concerned Harvick's mouth will get him in trouble one day. Carl is still learnig how to handle himself and everyone on this planet is entitled to mistakes. Have at er Carl.

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  16. 16
    K P said:
    Dec 3, 2008 at 5:57 PM

    I like Carl, but the darkside of him really showed through in 07 when he raised his fist to Matt Kenseth. And then to laugh at Matt when he flinched. That is more than letting off steam. It an act of a bully and portrays an immature adolescent from high school. I hope Carl is as embarrassed about that situation as he should be. I also think his other teammates see right through his aw-shucks good ol' boy personality. Like I said, I like Carl, he's a great racer, but he should grow up. He deserves respect, but only if he can truly respect others.

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  17. 17
    Dewayne Hatfield said:
    Dec 3, 2008 at 6:17 PM

    Is his questionable behavior(Kenseth, Harvick incidents) a result of roid rage? Kyle Bush seemed to suggest just that earlier this year as an explanation for Carl's temper. I wonder what AFLAC would say if Carl was caught using Hgh, or some of the other enhancing drugs.

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  18. 18
    carol hanscom said:
    Dec 3, 2008 at 6:49 PM

    LET THEM BE WE NEED A LITTLE EXCITEMENT IN THE SPORT.ITS FUN TO SEE THE PASSION THEY HAVE FOR THE RACING FANS NO MATTER WHO YOU LIKE.WE NEED SOMETHING EXCITING GOING ON TO KEEP US WONDERING!!!

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  19. 19
    Nancy Hall said:
    Dec 3, 2008 at 7:09 PM

    The media made more of the garage scuffle, then need. I like Carl,and working for Office Depot I had the chance to have several meet and greets with him, he is
    very nice person and that come across in his intervievs.Unlike Tony,Kevin and Kyle Bush who come across very arrogant.
    Aflac is lucky to have him.

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  20. 20
    bill thompson said:
    Dec 3, 2008 at 7:19 PM

    you should all be thanking CARL ,if it wasn't for him making racing exciting what would you do(probably run your mouth like harvick and then whine when someone stands up to you!!!) carl does have a lot to learn, but seeing how fast he shot to the top, he seems toooo be doing pretty well. as for roid rage,NO. maybe he needs to get off the health kick and have a few beers and relax.

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  21. 21
    William Dunker said:
    Dec 3, 2008 at 7:42 PM

    I agree with post # 5. As long as they do not use their cars to retaliate let them have at it. We all need to let off steam now and again.

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  22. 22
    Anonymous said:
    Dec 3, 2008 at 7:44 PM

    Aflac, should take the op. as a chance to get Harvick in a commercial with the duck and have the duck sabotage his car on the last pit of a race he wants to win, thereby allowing carl to edge him out. Win Win. Why go to all this Tom Foolery about Carl act like this, or dont do that, or do it but dont enjoy it. Sheesh!

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  23. 23
    andee anderson said:
    Dec 3, 2008 at 8:26 PM

    Could someone be a little jealous of Carl?

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  24. 24
    Erin Holbert said:
    Dec 3, 2008 at 9:05 PM

    I am not jealous of Carl I think he's awesome and yes he is just a kid at 29 with a lot of life to live and learn. Maybe he does need to have a glass of red wine to unwind? After all a little red wine is good for you! Go see RC and try some of his wine cause I bet his own driver Kevin hasn't. I like Kevin too he's a good guy and yes he's mouthy at times but he is always a joy to laugh with. He is able to make light of things and that is a good quality. In many ways I think Kevin and Carl are more alike than different. Marriage in January we will see a different Carl in the fact he won't be so hyped up cause he will have a woman to help him get rid of that extra energy.

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  25. 25
    ed gordon said:
    Dec 3, 2008 at 9:10 PM

    Carl is arguably the best driver in the garage,a nice and generous fellow who is also not afraid to mix it up,a bit of a ruffian.I think it makes him more interesting.
    Is there any driver in the garage with a brighter future? I don't think so.

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  26. 26
    Jim Bayliss said:
    Dec 3, 2008 at 10:19 PM

    I agree totally with 48 addict.
    ###

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  27. 27
    Debbie Carter said:
    Dec 3, 2008 at 10:36 PM

    I also completely agree with 48 addict and Ed Gordon. I couldn't say it any better. Carl is the absolute #1 driver if judged on personality. NASCAR bigwigs desperately need some personality since theirs are so boring.

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  28. 28
    Erin Holbert said:
    Dec 3, 2008 at 10:52 PM

    I agree Carl has the personality over all of the other drivers. I had the pleasure of meeting him at Office Depot before the Brickyard and he is just the best. He was so kind to everyone and took his time to talk to his fans. I saw him the next day at the Brickyard and he was just as great with the fans, stopping to sign autographs and take pictures and then he saw me and waved remembering me from the day before when he was sitting on pit lane during practice. He is a a fantastic person and driver.

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  29. 29
    Elaine Terry said:
    Dec 3, 2008 at 11:01 PM

    Give us all a break. First of all Nascar has never been about week mind or willed men.I think we forget the roots and how men handle their problems. How would you feel if someone insulted you in such a way. Kevin Harvick should learn to act like a man. Didn't his whole team jump Carl. What about that. Sponsers and big money have way too much klout . Leave our boys alone and let them deal with idiots like harvick. Maybe

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  30. 30
    Leta Bauman said:
    Dec 3, 2008 at 11:59 PM

    At least you know where Kevin stands! Yes, Kevin speaks his mind, I wouldn't want it any other way. I support Kevin through think and thin. But Carl? He needs to grow a pair (just like Kevin said) and be a REAL man! He isn't perfect like he leads on, he needs to grow up!!!!

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  31. 31
    terry ruth said:
    Dec 4, 2008 at 4:41 AM

    AFLAC wouldn't have made it in the 50's 60's or 70's on the hood of those race cars. Donny A...Bobby A...Cale..Jaws..Buddy Baker...you get the picture...it's racing not cricket...go sponser " As The World Turns or Guiding Light " that should suit you.

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  32. 32
    Callaway said:
    Dec 4, 2008 at 9:20 AM

    Just an example of "corpspeak" they had say it, would anyone expect an insurance company to endorse settling matters by pushing and shoving in the garage area? Home Depot used to say the same thing with Smoke. In all seriousness these guys are multimillionaires jet setting around the country and the face of the product they are taking the money from. If you take the check you have to abide by the rules the employer mandates just like any other job. This is not the dusty dirt track circuit anymore where you are sponsored by Earl's Quick Lube or Billy Bob's Rib Shack it's the bigs.

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  33. 33
    Robert Porter said:
    Dec 4, 2008 at 9:41 AM

    Hey Leta , you've got it all wrong. It's Kevin that needs to grow some. He's the mouthy smartalec who smirks his way into getting beat up in the school yard and then wants the teacher to punish the other guy.

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  34. 34
    Keith Johnson said:
    Dec 4, 2008 at 9:48 AM

    NASCAR has shut down the drivers from saying and doing what they want and now the sponsors are doing the same. Farewell to NASCAR and hello sprint car racing. The last 25 laps are the best at a NASCAR race and guest what, sprint cars only run 25 laps and they are far more exciting than watching a NASCAR race.

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  35. 35
    Bill Kiely said:
    Dec 4, 2008 at 9:54 AM

    What's going to sell, Edwards or any driver involved in a fight or other scuffle, or the boys sitting down playing checkers? Maybe for one race, Carl's hood should have an image of Carl choking the duck from Aflac.

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  36. 36
    sue larson said:
    Dec 4, 2008 at 12:14 PM

    Carl a hot head? Harvick has been in altercations with everyone. If you don't believe me, go to youtube and see them. As for Aflac, maybe someone should explain what the fans of racing love. It's not a game of checkers.

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  37. 37
    RONALD J OLSON said:
    Dec 4, 2008 at 12:33 PM

    I think Carl is an excellent representative for his sponsors. Certainly he has a bit of a temper when provoked, but he generally presents himself very well (in my opinion). I have noticed that he is one of the very few who will often say "thanks" and give a pat on the shoulder to the reporter who has interviewed him. That's quite a bit different than most drivers who merely turn and walk away when they are done with the interview. Of course, sponsors must like the fact that he can run up front and can win races.

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  38. 38
    Bernadette Motherway said:
    Dec 4, 2008 at 1:41 PM

    This article was so wishy washy that it wasn't even worth posting. I'm glad I'm not an Edwards or Harvick fan.

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  39. 39
    Pat Draper said:
    Dec 4, 2008 at 2:44 PM

    As long as Brian France is in control of Nascar it is just going to continue to go down hill. Sorry folks buth thats just the way it is.

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  40. 40
    Dan Seibert said:
    Dec 4, 2008 at 5:16 PM

    OK LETS BRING ALL THE LITTLE GIRLS OUT AND PUT THEM IN THE CARS SO THE BIG BAD SPONSERS CAN BE HAPPY!!!!!

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  41. 41
    terry ruth said:
    Dec 4, 2008 at 8:40 PM

    I loved NASCAR when it was just a #17 blue and gold Torino with nothing on it but David Pearson on the roof ....
    EAST TENN FORD on the back fender and STP sticker on the bumper....and they raced the ...WHOLE!!!! RACE!!! winning was everything.

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  42. 42
    Carol C said:
    Dec 5, 2008 at 3:57 PM

    Oh, for crying out loud, Carl Edwards is no more of a hot head than any other driver. NASCAR drivers are compassionate people and they all get upset and they all have tempers. Edwards is a nice guy who will actually take off his sunglasses when interviewed, says thank you, and he admits when he makes a mistake. He has class and a great personality in the car, in the garage area and when interviewed. He represents the sport well and Aflac is lucky to have him.

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  43. 43
    Debbie Kelter said:
    Dec 6, 2008 at 9:00 PM

    Ditto Carol C. I too noticed Carl removes his glasses for interviews, is very polite and shows nothing but class. The Cat in the Hat only chooses respectable, clean cut, awesome drivers. Carl was so cool at the awards. He actually wrote his own speech and acknowledged a lot of people and was so sweet to mention his soon to be and oh so lucky fiance. I am proud to say he is my favorite driver.

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