ABC’s overnight ratings for Talladega Cup race fall 5 percent
ABC’s broadcast of Sunday’s Amp Energy 500 NASCAR Sprint Cup race at Talladega Superspeedway earned a 3.8 overnight rating from Nielsen Media Research, Street and Smith’s SportsBusiness Daily reports.
The rating is 5 percent lower than the 4.0 ABC earned overnight for its broadcast of the fall Talladega race in 2008, when the event was run on the first weekend of October. The 3.8 is 11.8 percent higher than the 3.4 ABC earned overnight for its broadcast of the Texas Cup race on the first Sunday in November of 2008.