ABC's broadcast of season finale rating down 10 percent from 2008 race

By SceneDaily Staff | Tuesday, November 24, 2009 3:00 AM EST
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ESPN says ABC’s broadcast of Sunday’s Ford 400 NASCAR Sprint Cup race at Homestead-Miami Speedway  earned a final Nielsen Media Research national household rating of 3.6, down 10 percent from the 4.0 the network earned for the 2008 race.

The network said ABC averaged a 3.5 for the 10 races in the Chase For The Sprint Cup this season, down 7.9 percent from the 3.8 average of 2007 and 2008.

ESPN also said ESPN2’s coverage of Saturday’s Ford 300 Nationwide Series at Homestead earned a final national household coverage rating of 1.3, down from a 1.6 rating for last year’s race, which was also carried on ESPN2. 

ESPN2’s average rating for 26 Nationwide races in 2009 was a 1.4, down from a 1.5 average in 2008 but matching the final average for 2007.
 

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