ABC earns 3.0 overnight rating for California Cup race
By SceneDaily Staff |
Monday, October 12, 2009 3:00 AM EDT
ABC’s broadcast of Sunday’s Pepsi 500 NASCAR Sprint Cup race from Auto Club Speedway in California earned a 3.0 overnight Nielsen Media Research rating from the nation’s largest television markets, Street and Smith’s SportsBusiness Daily reports.
The figure isn’t directly comparable a 2008 event since the Cup series raced at Charlotte on the same weekend last year, earning a 3.5 overnight rating, but it was the highest overnight rating for any of the first four races this season in the Chase For The Sprint Cup. ABC had earned 2.5 overnight for the Chase kickoff in New Hampshire, 2.7 for Dover and 2.6 for Kansas. Auto Club Speedway was hosting a Chase race for the first time by virtue of a date swap with Atlanta.
