ABC earns 3.0 overnight rating for California Cup race

By SceneDaily Staff
Monday, October 12, 2009

ABC’s broadcast of Sunday’s Pepsi 500 NASCAR Sprint Cup race from Auto Club Speedway in California earned a 3.0 overnight Nielsen Media Research rating from the nation’s largest television markets, Street and Smith’s SportsBusiness Daily reports.

The figure isn’t directly comparable a 2008 event since the Cup series raced at Charlotte on the same weekend last year, earning a 3.5 overnight rating, but it was the highest overnight rating for any of the first four races this season in the Chase For The Sprint Cup. ABC had earned 2.5 overnight for the Chase kickoff in New Hampshire, 2.7 for Dover and 2.6 for Kansas. Auto Club Speedway was hosting a Chase race for the first time by virtue of a date swap with Atlanta.
 

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10 responses to "ABC earns 3.0 overnight rating for California Cup race". Post a Comment.
  1. 1
    sweetthings88 said:
    Oct 12, 2009 at 12:33 PM

    Just don't know who to believe or what not to believe.

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  2. 2
    4kenseth17 said:
    Oct 12, 2009 at 3:16 PM

    We usually do watch the do Cup races, so we're probably not the right people to count ratings with if they were looking for a gain in viewership. But, here in Nebraska...the 12-17 inches of snow and 25 degree cooler than normal temperature pretty much kept people inside for the weekend. Nobody was out picking pumpkins with their kids, that's for sure!!! Good race, Mark! We're cheering for you to get back on top of the points race next week. :)

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  3. 3
    Werner said:
    Oct 12, 2009 at 4:54 PM

    maybe they should blackout the race in the local area if it doesn't sellout like the NFL does...perhaps too much tv has hurt the sport...we used to hunger just to see a race...from the 10 minutes we used to get, to the all affair we get now...hey it's not the Super Bowl every race day...

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  4. 4
    bthompson133 said:
    Oct 12, 2009 at 5:25 PM

    they send races to cali so we have to watch on tv , then they can bilk the networks for more money

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  5. 5
    bb6451 said:
    Oct 12, 2009 at 9:01 PM

    If they black out the races that don't sell out, they can pretty much guarantee 30+ races will be blacked out. Wonder what that would do for the already low ratings.

    With that philosophy the networks won't renew and we won't get to watch any of the races.

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  6. 6
    osbornk said:
    Oct 12, 2009 at 9:28 PM

    A blackout would backfire big time. A blackout would cause fans to boycott other races of tracks owned by the same company. The local citizens would also not be nice to the out of town visitors regarding prices.

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  7. 7
    Robbygordonfan1 said:
    Oct 12, 2009 at 9:45 PM

    I'd like to give ABC credit, the Kevin Harvick piece they ran during the pre-race show actually resembled journalism, and gave real insight of how dysfunctional Kevin's relationship with Richard has become.

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  8. 8
    Robbygordonfan1 said:
    Oct 12, 2009 at 9:45 PM

    look I'm poster number 7 :) !!..

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  9. 9
    jbbigrod said:
    Oct 12, 2009 at 11:06 PM

    I normally didn't like ESPN and ABC coverage of the races, but I really liked these at California this weekend. THought they did a great job for once. Hope they keep it up. I was dreading the ESPN/ABC share of the coverage earlier in the year, but like I said this weekend was great, plus really good racing, so hope it keeps up.

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  10. 10
    bthompson133 said:
    Oct 13, 2009 at 9:02 AM

    still too much jr coverage. everyone needs to get sometime on tv. #9 did you notice how the thru the field stopped before biff and carl(fords) and jumped to jr and harvick

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2009 Sprint Cup Race for the Chase Standings

Driver Standings after the Checker O'Reilly Auto Parts 500

1 Jimmie Johnson 6492
2 Mark Martin -108
3 Jeff Gordon -169
4 Kurt Busch -211
5 Tony Stewart -285
6 Juan Pablo Montoya -289
7 Greg Biffle -321
8 Denny Hamlin -352
9 Ryan Newman -411
10 Kasey Kahne -476
11 Carl Edwards -520
12 Brian Vickers -666

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