BAM Racing to switch to Toyotas, effective this weekend
By Bob Pockrass - Associate Editor
Wednesday, March 26, 2008
Doug Pensinger / Getty Images
BAM Racing team co-owner Beth Ann Morgenthau has changed manufacturers.
BAM Racing is switching to Toyotas beginning this weekend at Martinsville Speedway, team spokesman Rhett Vandiver says.
“After being with Dodge for seven years, we looked around and evaluated all the manufacturers, and we just found Toyota to be most committed to racing and the one that would benefit our program the best,” Vandiver said Wednesday.
The team, which fields the No. 49 entry for Ken Schrader, also announced that Microsoft, through its small-business program, will be the primary sponsor for Martinsville and an associate sponsor for the rest of the season. BAM Racing offers small businesses a sponsorship package that can start at $4,995.
Bill Davis Racing is also working with BAM Racing on the transition from Toyota to Dodge, Vandiver said.
“We are not merging with Bill Davis Racing,” Vandiver said. “More than anything, we’re kind of exploring additional marketing reaches through Bill Davis and through Toyota. We’re looking to see how what we do on the Internet side and through our diamond sponsorship and other programs we have in place, [whether] what we do could possibly benefit Toyota as a whole, ourselves and Bill Davis Racing.”
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