Household coverage rating of Daytona Nationwide race drops 16.7 percent
By SceneDaily Staff |
Tuesday, July 07, 2009 3:00 AM EDT
ESPN’s coverage of last Friday’s Subway Jalapeno 250 NASCAR Nationwide Series race at Daytona International Speedway earned a final household coverage rating of 1.5, down 16.7 percent from the 1.8 earned for the same race last year, the network reported. The race averaged 1,989,233 viewers.
Though down from last year’s rating, the Daytona rating was the highest earned for a Nationwide race on cable since February. The highest cable rating in the months of April, May and June was a 1.4 for the event at Texas Motor Speedway.
