Baker Curb Racing enters 'strategic partnership' with NHL's Nashville Predators
The Baker Curb Racing NASCAR Nationwide Series team has announced a “strategic partnership” with the Nashville Predators National Hockey League franchise.
Baker Curb, which is based in Nashville, said the partnership “will focus on sales and marketing but may further expand to include other initiatives in the future.” Both teams hope the partnership leads to sponsorship for each.
“Baker Curb is one of the most elite and longest-tenured teams on the NASCAR Nationwide Series and has a great reputation throughout the U.S. We couldn’t be more thrilled about this joint venture,” Predators President of Business Operations Ed Lang said in a news release. “With this partnership, we are effectively opening a line of communication to a broader base of potential sponsors.”
Lang said both teams can “bring a lot more to the table for local businesses than we can individually.”
“The Predators are a first-class organization with an extremely loyal fan base; we are very excited about this partnership,” Baker Curb Racing President Matt Crews said. “Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally.
“In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
