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Baker Curb Racing enters 'strategic partnership' with NHL's Nashville Predators
By SceneDaily Staff
Wednesday, October 14, 2009
The Baker Curb Racing NASCAR Nationwide Series team has announced a “strategic partnership” with the Nashville Predators National Hockey League franchise.
Baker Curb, which is based in Nashville, said the partnership “will focus on sales and marketing but may further expand to include other initiatives in the future.” Both teams hope the partnership leads to sponsorship for each.
“Baker Curb is one of the most elite and longest-tenured teams on the NASCAR Nationwide Series and has a great reputation throughout the U.S. We couldn’t be more thrilled about this joint venture,” Predators President of Business Operations Ed Lang said in a news release. “With this partnership, we are effectively opening a line of communication to a broader base of potential sponsors.”
Lang said both teams can “bring a lot more to the table for local businesses than we can individually.”
“The Predators are a first-class organization with an extremely loyal fan base; we are very excited about this partnership,” Baker Curb Racing President Matt Crews said. “Partnering with another locally owned and operated professional sports franchise whose fan base has similar demographics to those of NASCAR allows us to provide current and prospective marketing partners year-round exposure both locally and nationally.
“In addition, the exposure created locally will help us immensely in our efforts to become a more visible part of the Nashville professional sports landscape.”
2009 Sprint Cup Race for the Chase Standings
Driver Standings after the Checker O'Reilly Auto Parts 500
| 1 | Jimmie Johnson | 6492 |
| 2 | Mark Martin | -108 |
| 3 | Jeff Gordon | -169 |
| 4 | Kurt Busch | -211 |
| 5 | Tony Stewart | -285 |
| 6 | Juan Pablo Montoya | -289 |
| 7 | Greg Biffle | -321 |
| 8 | Denny Hamlin | -352 |
| 9 | Ryan Newman | -411 |
| 10 | Kasey Kahne | -476 |
| 11 | Carl Edwards | -520 |
| 12 | Brian Vickers | -666 |
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3 responses to "Baker Curb Racing enters 'strategic partnership' with NHL's Nashville Predators ". Post a Comment.
speedlover3 said:
Oct 14, 2009 at 8:04 PMGreat move it's a plus plus move, will make for a great paint job and introduce a new type of fan to a great sport.
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» Confirm Abuse Reportpapaof4ncrc said:
Oct 15, 2009 at 9:38 AMLook for this to be a good thing.Mike Curb is a smart bussiness man.And having been along time ago west coast racer than was fortunate enough to of recieved sponsorship from him,can tell you Mike doesn't do this for the money.He does it for the love of the sport.
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» Confirm Abuse ReportNickDizzle7 said:
Oct 15, 2009 at 11:52 PMSo who's gonna drive the car in 2010?
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This feature is intended to allow you to report comments that are abusive in terms of foul/vulgar language, harassment, racial/religious prejudice and any words/phrases of a related nature. This feature should not be used to report users who simply make a comment about your favorite driver, with which you do not agree. Commenting is a forum in which we can all express our opinions. Reporting abuse of others should be done with this in mind.
» Confirm Abuse Report