9 Nationwide Series drivers promoting St. Jude children's hospital at Memphis
By SceneDaily Staff
Friday, October 17, 2008
Carl Edwards will use a special St. Jude paint scheme in next week's Nationwide Series race at Memphis Motorsports Park.
Leverage Sports
As part of St. Jude Children’s Research Hospital’s Design-a-Dream contest, nine Nationwide Series cars will sport special paint schemes designed by children at St Jude’s in next weekend’s race at Memphis Motorsports Park.
Children at St. Jude created paint schemes, and eight were selected to be used during the race. Defending series champion Carl Edwards is part of the program, as is defending race winner David Reutimann, Jason Leffler, Mike Wallace, Scott Wimmer, Scott Lagasse Jr., Kevin Hamlin, Stanton Barrett and D.J. Kennington.
Reutimann sported a special paint scheme drawn by St. Jude patient Wiley King in winning last year’s race.
“The kids’ self-esteem will be incredible because of this,” said Kevin Nienhuis, manager of sports marketing for St. Jude.
St. Jude is not requesting donations from teams or sponsors and is not asking sponsors to give up space on the cars.
Marketing agency Leverage Sports is heading up the campaign.
“Fighting for your life is the biggest act of heroism there is,” Leverage Sports founder Ryan Kurek said. “And people should know about the children, their stories and how they can make a difference in keeping the doors open at St. Jude. I look forward to seeing the painted cars and the looks of excitement on the children’s faces at the track.”
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3 responses to "9 Nationwide Series drivers promoting St. Jude children's hospital at Memphis". Post a Comment.
bill thompson said:
Oct 17, 2008 at 9:28 PMgood drivers, good cause!
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» Confirm Abuse ReportWayne Powers said:
Oct 18, 2008 at 12:18 AMI hope they give some of their Lap Money to St. Judes
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» Confirm Abuse Reportbill thompson said:
Oct 18, 2008 at 6:36 AMedwards has been known to donate entire race winnings and challenge others to match!
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